Senior Product Insights Analyst (Gaming)

Location: London, England, United Kingdom

Company

hirify.global develops and operates the PlayStation brand, including gaming hardware, network services, and entertainment experiences used by more than 100 million people.

What you will do

• Deliver actionable competitive market analyses and insights using qualitative and quantitative methods.
• Assess market developments, competitor performance, and platform strategies using data and qualitative insight.
• Manage analysis projects end-to-end, from briefing and research through delivery, follow-up, and impact assessment.
• Develop repeatable workflows and models that validate internal and external data, assess evidence, and size markets and opportunities.
• Manage intelligence assets, including data sourcing, processing, aggregation, access, and distribution.
• Represent the Competitive Analysis & Insights function across the organisation and improve research efficiency through responsible adoption of AI tools.

Requirements

• Senior analyst experience in the games industry with a strong understanding of the gaming business and its main actors.
• Proven success delivering impactful competitive analyses and insights.
• Proficiency in primary and secondary research, data management, and data manipulation using relevant tools.
• Excellent storytelling, presentation, and communication abilities.
• Strong project management skills for dependable end-to-end delivery.
• Knowledge of PC and Mobile gaming categories and relevant technology developments.
• Practical SQL proficiency for extracting and combining data, together with strong spreadsheet modelling skills.
• Ability to assess source and data quality, reconcile conflicting evidence, explain uncertainty, and translate research into scenarios and business implications.
• Ability to manage multiple ambiguous projects independently and collaborate with diverse stakeholders.

Nice to have

• Experience in a product-related function.
• Experience engaging with senior executives and diverse stakeholder groups.
• Experience with market insight or consultancy firms and familiarity with gaming market datasets, methodologies, coverage, and limitations.
• Experience developing scenario frameworks, competitor response assessments, or indicators for ongoing monitoring.
• Written and spoken Japanese proficiency is advantageous but not required.

Culture & Benefits

• Work within a diverse team focused on transparency, curiosity, constructive problem-solving, relationship building, and continuous improvement.
• hirify.global is an equal opportunity and Fair Chance employer.
• Background checks are conducted at the offer stage for all new employees and may include criminal background checks for some roles.