Lead Growth Product Analyst (Digital Health)

Location: London, United Kingdom; hybrid workplace

Company

hirify.global is a digital health platform founded in 2018, integrating diagnostics, medication, supplements, digital programmes, and doctor consultations to support patients’ health and weight-loss journeys.

What you will do

• Own analytics for the growth squad across acquisition, conversion, retention, and lifetime value.
• Design, run, and evaluate product, proposition, offer, and pricing experiments, including A/B tests and holdouts measuring true incrementality.
• Analyse unit economics, including CAC, contribution margin, and LTV:CAC, and connect initiatives to commercial outcomes.
• Evaluate marketing channel mix, attribution, acquisition efficiency, and spend allocation with the marketing team.
• Segment customers and prospects by persona, behaviour, and expected value to inform targeted propositions and journeys.
• Track early-journey engagement and retention, shape the growth roadmap, own scorecard metrics, and present recommendations to leadership and stakeholders.

Requirements

• Several years of experience in product, growth, or marketing analytics, ideally in a subscription, D2C, or digital health business.
• Evidence that analysis changed decisions and improved commercial metrics.
• Expert SQL and confident use of a BI tool such as Looker; Python or R for deeper analysis.
• Strong experimentation skills covering test design, sample sizing, statistical significance, incrementality, novelty effects, and cannibalisation.
• Understanding of subscription economics, including cohorts, retention curves, CAC, contribution margin, and LTV.
• Experience with marketing measurement, attribution models, channel performance, and spend efficiency.
• Comfort with product analytics tools such as Amplitude or Mixpanel, plus funnel and behavioural analysis.
• Ability to turn ambiguous questions into clear recommendations and explain findings to non-technical audiences.
• Commercial judgement, bias to action, and comfort making decisions with imperfect data while acknowledging mistakes.
• Ability to work within clinical, data protection, and advertising rules and collaborate with clinical and compliance teams.

Culture & Benefits

• Values include patients first, learning fast, owning quality, succeeding together, and caring deeply.
• Permanent employment with hybrid flexibility and access to a dog-friendly office in Farringdon.
• Share options, health insurance, pension contributions, enhanced maternity and parental leave, and 25 days’ holiday plus bank holidays.
• Personal training and development budget, employee assistance programme, Wellhub membership, and paid volunteering days.
• Electric car salary sacrifice, cycle-to-work scheme, season ticket loan, nursery benefit, birthday leave, product discounts, and additional leave after five years.