Senior Product Insights Analyst (Gaming)

Location: London, United Kingdom

Company

hirify.global is the gaming and entertainment brand of Sony Interactive Entertainment, delivering hardware, network services, and interactive experiences to more than 100 million people.

What you will do

• Develop and deliver actionable competitive market analyses and insights using qualitative and quantitative methods.
• Assess market developments, competitor performance, and platform strategies using internal and external data.
• Manage analysis projects end to end, from briefing and research through delivery, follow-up, and impact assessment.
• Develop repeatable analytical workflows and models to validate data, assess evidence, and size markets and opportunities.
• Manage intelligence assets, including sourcing, processing, aggregating, accessing, and distributing data.
• Represent the Competitive Analysis & Insights team across the organisation and improve research efficiency through responsible AI adoption.

Requirements

• Senior analyst experience in the games industry with a strong understanding of the gaming business and its main actors.
• Proven success delivering impactful competitive analyses and insights.
• Proficiency in primary and secondary research, data management, and data manipulation using relevant tools.
• Excellent storytelling and presentation abilities.
• Strong project management skills for dependable end-to-end delivery.
• Knowledge of the PC and Mobile gaming categories and relevant technology developments.
• Practical SQL proficiency for extracting and combining data, with strong spreadsheet modelling skills.
• Ability to assess data quality, reconcile conflicting evidence, and clearly explain uncertainty.
• Ability to manage multiple ambiguous projects, translate research into scenarios and business implications, and influence diverse stakeholders.

Nice to have

• Experience in a product-related function.
• Experience engaging with senior executives and diverse stakeholder groups.
• Experience with market insight or consultancy firms and familiarity with gaming market datasets, methodologies, coverage, and limitations.
• Experience developing scenario frameworks, competitor response assessments, or ongoing monitoring indicators.
• Written and spoken Japanese proficiency.

Culture & Benefits

• Work within the Platform & Business Analytics department and contribute to a diverse, transparent, curious, and collaborative culture.
• Background checks are conducted at the offer stage for all new employees and may include criminal background checks for some roles.
• Sony Interactive Entertainment is an equal opportunity and Fair Chance employer.