Director, Marketing Strategy & Transformation (SaaS)

Location: Amsterdam, Netherlands

Company

hirify.global develops a SaaS banking platform and operates across marketing, sales, product, finance, and revenue operations to drive growth, market leadership, and customer expansion.

What you will do

• Partner with the CMO to shape marketing strategy, investment priorities, trade-offs, and measurable outcomes.
• Translate the CMO’s strategic agenda into plans with owners, milestones, dependencies, and success measures.
• Analyze pipeline contribution, account progression, customer growth, investment effectiveness, and execution performance with Revenue Operations, Finance, and marketing leaders.
• Lead annual and quarterly planning, budget governance, resource allocation, and investment reviews.
• Align Marketing with Sales, Product, Finance, and Revenue Operations across product direction, positioning, and commercial execution.
• Drive marketing transformation, including AI adoption, improved planning practices, leadership operating cadence, executive recommendations, and accountability.

Requirements

• 12–15+ years of relevant experience, or 10+ years with a Master’s/MBA, across strategy consulting, B2B SaaS corporate development, or go-to-market leadership.
• Experience working closely with senior executives and delivering initiatives across organizational boundaries.
• Strong strategic and commercial judgment, including structuring ambiguous problems, evaluating opportunities, challenging assumptions, and recommending practical choices.
• Demonstrated execution leadership: establishing accountability, resolving dependencies, and sustaining progress through competing priorities.
• Ability to interpret financial and commercial performance, assess investment cases, and distinguish meaningful signals from reporting noise.
• Credibility to challenge senior leaders constructively, resolve disagreement, build alignment without formal authority, and represent the CMO with discretion.
• Working knowledge of enterprise buying journeys, positioning, demand generation, account-based marketing, field marketing, and customer expansion.
• Practical understanding of how AI, technology, and organizational change can improve marketing performance, with experience driving adoption and measurable improvements.
• Exceptional ability to synthesize complex information into clear recommendations, concise writing, and executive presentations.

Culture & Benefits

• Work as part of the Marketing Department in Amsterdam.
• Collaborate closely with Sales, Product, Finance, Revenue Operations, senior executives, and the CMO.
• Focus on measurable outcomes, faster execution, stronger accountability, and improved marketing investment effectiveness.