Head of Performance Marketing (Google Ads/Meta Ads)

Location: Remote, based in South Africa; working hours aligned with UK business hours. Holidays follow UK public holidays.

Salary: £1,500 per month, negotiable based on experience and proven scale.

Company

International e-commerce business managing major direct-to-consumer brands with multi-million-pound monthly paid media investments across Google, Meta, and global marketplaces.

What you will do

• Own paid acquisition strategy across Google Ads, including Search, Shopping, Performance Max, YouTube, and Meta Ads across international DTC sites.
• Develop country-specific growth plans focused on revenue, blended CAC, LTV, contribution margin, net profitability, and ROAS.
• Optimize multi-million-pound monthly budgets across campaigns, territories, and channels.
• Lead creative testing, landing-page CRO, checkout-funnel optimization, and full-lifecycle customer journey improvements with Design, Content, Web Development, CRM, Retention, and Marketplace teams.
• Transition externally managed campaigns in-house without downtime, data loss, or performance decline.
• Lead and develop Google and Meta teams, establish reporting and attribution governance, and present commercial performance to executive leadership.

Requirements

• Referenceable experience managing multi-million-pound annual paid acquisition budgets in fast-paced e-commerce or DTC retail environments.
• Expert command of Google Ads, including Performance Max, Search, Shopping, YouTube, and Smart Bidding, and Meta Ads Manager, including Advantage+ Shopping, dynamic creative testing, and manual bidding.
• Hands-on experience transitioning advertising accounts from external agencies into an efficient, self-sustaining internal performance department.
• Deep understanding of contribution margin economics, attribution modeling, CAC:LTV ratios, and cash-flow impact, including first-click, data-driven, post-purchase survey, Triple Whale, Northbeam, and GA4 approaches.
• Experience recruiting, mentoring, and holding technical media buyers and campaign managers accountable.
• Flawless English verbal and written communication, with executive presence for presenting strategic roadmaps to C-level stakeholders.

Nice to have

• Exposure to high-volume Amazon Ads and Amazon Marketplace ecosystems.
• Experience scaling e-commerce brands across multiple languages and international markets in the UK, Europe, and the US.

Culture & Benefits

• Senior, hands-on leadership role reporting directly to the COO.
• Ownership of established Google and Meta teams and responsibility for building an elite internal performance unit.
• Work remotely from South Africa during UK business hours.
• UK public holidays and a negotiable monthly salary based on experience and proven scale.

Hiring process

• Within the first 90 days, transition externally managed accounts in-house without operational disruption or efficiency dips.
• Establish weekly testing and reporting frameworks, unified attribution visibility across international markets, and improved contribution profitability across Google and Meta portfolios.