Senior Consultant, Integrated Campaigns

Location: Barcelona, Spain; hybrid work with work from home up to 2 days per week depending on team and customer needs

Company

hirify.global develops technology and services for the global air transport industry.

What you will do

• Own assigned global integrated B2B campaigns from briefing through creative development, launch, activation, and optimization.
• Translate strategy into campaign briefs, audience journeys, content plans, messaging, creative direction, and activation plans.
• Shape narratives and content across thought leadership, customer stories, video, social, digital experiences, events, and sales enablement.
• Coordinate Brand & Content, Digital & Operations, Communications, Product Marketing, Field Marketing, regional stakeholders, and agency partners across paid, owned, and earned channels.
• Provide creative direction and equip regional and business stakeholders with assets, messaging, and guidance for consistent local activation.
• Use campaign performance, audience feedback, and market insights to optimize engagement, pipeline, and conversion outcomes while making day-to-day decisions independently.

Requirements

• 5–7 years of experience managing integrated B2B campaigns, ideally in a global technology or complex enterprise environment.
• Proven experience taking campaigns from strategic brief through creative development, activation, and optimization.
• Understanding of how brand, content, digital, field, and sales activity connect across the B2B buying journey.
• Strong creative judgment, including writing briefs, evaluating creative work, and constructively challenging work that misses objectives.
• Understanding of audience segmentation, buying groups, and account-based marketing principles.
• Understanding of online and offline channels and ability to work effectively with specialist teams.
• Commercial mindset with an understanding of how marketing contributes to engagement, pipeline, and conversion.
• Ability to coordinate multiple teams, agencies, markets, and stakeholders while maintaining momentum and clarity.
• Excellent written and verbal communication skills in English; ability to make decisions independently and take accountability for outcomes.

Nice to have

• Experience delivering global campaigns requiring regional or market-level activation.
• Experience in B2B technology, aviation, or other complex buying environments.
• Hands-on experience applying account-based marketing approaches within integrated campaigns.

Culture & Benefits

• Hybrid flexibility with up to 2 work-from-home days per week, depending on team and customer needs.
• Flex Day allows employees to shape their workday.
• Flex-Location permits working from any location in the world for up to 30 days per year.
• Employee Assistance Program and Champion Health wellbeing platform are available to employees and dependents.
• Professional development through training platforms including LinkedIn Learning, plus competitive benefits tailored to the local market and employment status.
• Equal opportunity workplace with an emphasis on diversity and inclusion.