Content Marketing Lead (EdTech)

Location: Spain; remote

Company

hirify.global is an EdTech company that designs and runs cohort-based tech career learning programs for complete beginners in the US and Latin American markets.

What you will do

• Own organic social growth across Instagram and other platforms, launching effective formats and measuring their contribution to enrollments.
• Manage reputation and community activity across reviews, forums, and Reddit, including sensitive public conversations.
• Shape content and social support for new programs and product launches with the Growth team.
• Direct paid creative production by analyzing ad performance, selecting concepts, and briefing producers and designers.
• Build a trusted network of video, design, and UGC contractors to scale creative production.

Requirements

• 4+ years in content or social marketing, including ownership of paid creatives and their performance metrics.
• Ability to evaluate organic and paid content using different metrics and demonstrate decisions changed based on data.
• Experience managing a creative team or production process with employees or contractors, from brief to results.

Nice to have

• Experience with reputation management, reviews, public escalations, or Reddit communities for a consumer brand.
• EdTech marketing experience, particularly for products with lengthy consideration cycles where trust drives conversion.

Culture & Benefits

• Remote-first, full-time role with work-from-anywhere flexibility.
• Ownership and accountability for measurable results.
• Opportunity to help people change careers through education.
• Digital workspace including Miro, Notion, and Google Meet.
• Collaboration with a globally distributed team across the US, Mexico, Brazil, and beyond.