CRM Manager (iGaming)

CRM Manager (iGaming)

We are an international iGaming company with offices in Cyprus, looking for an experienced CRM Manager to join our growing team and take ownership of player lifecycle management, engagement, and retention strategies across our key markets.

The ideal candidate will have 1–3 years of hands-on CRM experience within the online casino or sportsbook industry, with a strong understanding of player journeys, promotional mechanics, lifecycle automation, and data-driven engagement strategies.

Experience with the Turkish and/or Korean markets, as well as proficiency in Turkish or Korean, would be considered a strong plus, but is not a requirement.

This is primarily a remote position, offering the flexibility to work from your current location. For candidates interested in relocating to Cyprus, relocation support may be available after successfully completing the probationary period, depending on the candidate's circumstances and eligibility.

1. Industry Experience & Knowledge
- iGaming Background: 1 to 3 years of experience in an online casino or sportsbook CRM role
- Promo & Bonus Mechanics: Clear understanding of wagering requirements, free bet/spin structures, and player value funnels.

2. Lifecycle Automation & Technical Skills
- Triggered Journeys: Proven experience designing and optimizing automated lifecycle flows (e.g., Welcome, Activation, Churn Prevention, and Reactivation).
- Event-Driven Triggers: Ability to configure flows based on real-time player actions, such as first-deposit failures or a sudden drop in betting frequency.
- CRM  Tools: Hands-on experience with iGaming automation software like Optimove, Fast Track, Smartico, or Braze.

3. Execution & Soft Skills
- Copywriting: Ability to write highly engaging promotional copy tailored for SMS, email, and push notifications.
- A/B Testing: Background in continuously testing send times, channels, and bonus variations to optimize ROI.