Brand Manager (m/w/d)

Location: Hamburg, Germany; hybrid workplace

Company

hirify.global SE is an international online lottery provider operating brands including LOTTO24 and Tipp24, with LOTTO24 serving as a leading German provider of state-licensed lottery products.

What you will do

• Translate brand strategy and campaign concepts into effective Brand Marketing activities.
• Execute integrated consumer campaigns across high-reach channels including TV, online video, and OOH.
• Coordinate with Media, CRM, Creative, Product, Legal, and Compliance teams to deliver a consistent brand experience.
• Manage creative development and production with agencies, partners, and the internal Creative Studio.
• Use consumer and market insights, campaign KPIs, analytics, and reporting to optimize activities and derive learnings.
• Manage campaign and production budgets within defined frameworks.

Requirements

• Several years of in-house Brand Marketing experience for a consumer-facing brand.
• Strong understanding of brand strategy, positioning, integrated consumer marketing, and relevant Brand Marketing channels.
• Hands-on experience executing integrated B2C marketing campaigns.
• Strong analytical mindset with experience using data, research, and customer insights to guide marketing decisions.
• Experience working with creative teams, agencies, and content productions.
• Strong project management and organizational skills.
• Experience managing campaign or production budgets, campaign analytics, reporting, and marketing measurement.
• Professional proficiency in German, both written and spoken.

Nice to have

• Experience in Performance Marketing, CRM, or evidence-based marketing.
• Experience in e-commerce or digital consumer businesses.

Culture & Benefits

• Modern, dynamic culture within a leading-edge e-commerce company, with trust, autonomy, and no micromanagement.
• Hybrid work options focused on results and opportunities for workations abroad through WorkFlex.
• Annual professional development budget of €1,500.
• 30-day annual vacation allowance plus unlimited vacation days.
• €30 monthly mobility allowance, company bike leasing, company pension scheme, and subsidized EGYM WELLPASS membership for €25 per month.
• Quarterly company events, team activities, and informal office gatherings.