Casino CRM Specialist (iGaming)

Location: Belgium Hub, Liège; hybrid working model with remote work possible for up to 50% of working time.

Company

hirify.global is an international operator of land-based and online games of chance, including casino games, sports betting, and poker.

What you will do

• Develop, implement, and optimize CRM strategies across the customer lifecycle.
• Plan, execute, evaluate, and improve CRM campaigns and customer communications across landing pages, email, rich inbox, SMS, and push notifications.
• Manage customer segmentation, targeting, and personalization initiatives.
• Analyze customer behavior, campaign performance, and CRM data to identify actionable insights and opportunities.
• Support acquisition, engagement, retention, loyalty, and reactivation initiatives through testing and optimization.
• Coordinate with internal teams and external partners while maintaining campaign calendars, reporting, documentation, quality controls, and compliance.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• Proven experience in CRM management, ideally within the online casino industry.
• Fluent English and Dutch required; French proficiency is highly valued.
• Strong knowledge of casino products and promotions in local and international markets.
• Proficiency with CRM and bonus systems, including CDP, CEP, and third-party bonus tools.
• Ability to prioritize and adapt to shifting requirements in a fast-paced environment, with flexibility, resilience, and high standards under pressure.
• Exceptional analytical skills for interpreting complex data, generating actionable insights, and making data-driven decisions.
• Outstanding communication and interpersonal skills for effective collaboration with teams and stakeholders.

Culture & Benefits

• Opportunity to work on ambitious international projects within a solid and growing group.
• Collaborative, high-performing, and international work environment.
• Leadership based on trust, autonomy, talent, and shared values.
• Continuous learning and career development through training and internal mobility.
• Competitive salary and benefits package aligned with the local market.
• Values centered around Pleasure, Team Spirit, Performance, Boldness, and Integrity.