Senior Brand Manager

Location: Hamburg, Germany; hybrid workplace

Company

hirify.global is an international online lottery company operating brands including LOTTO24 and Tipp24, with LOTTO24 serving state-licensed lottery products in Germany.

What you will do

• Translate brand and marketing priorities into campaign strategies, creative concepts, and actionable briefs.
• Plan and execute large-scale integrated consumer campaigns across TV, online video, OOH, and other high-reach channels.
• Lead creative development and complex productions, including moving image, while managing agencies, partners, and the internal Creative Studio.
• Collaborate with Media, CRM, Creative, Product, Legal, and Compliance teams to deliver a consistent brand experience.
• Use consumer research, customer insights, competitive analysis, campaign KPIs, brand tracking, and performance data to optimize activities.
• Manage campaign budgets, allocate resources efficiently, and report performance and learnings to senior leadership.

Requirements

• At least 5 years of in-house Brand Marketing experience for a consumer-facing brand.
• Strong understanding of brand strategy, positioning, integrated consumer marketing, and high-reach media channels.
• Proven hands-on experience owning and executing large-scale integrated B2C campaigns end-to-end.
• Hands-on experience in creative development and complex campaign productions, including moving image.
• Strong analytical mindset with experience using data, research, and customer insights to guide Brand Marketing decisions.
• Strong project management skills and confidence independently driving complex projects.
• Experience independently managing significant campaign and production budgets.
• Experience defining campaign KPIs and measuring Brand and business impact through campaign research, brand tracking, and performance data.
• Professional proficiency in German, written and spoken, is required.

Nice to have

• Experience in Performance Marketing, CRM, or evidence-based marketing.
• Experience in e-commerce and start-up or scale-up environments.

Culture & Benefits

• Hybrid work with flexible, results-focused working options and autonomy without micromanagement.
• Annual professional development budget of €1,500.
• Unlimited vacation days in addition to a yearly 30-day vacation allowance.
• Workations abroad through the WorkFlex tool.
• €30 monthly mobility allowance, company bike leasing, company pension scheme, and subsidized EGYM WELLPASS membership.
• Quarterly company events and regular team activities and informal gatherings.