Senior Creative Producer (Mobile Gaming)

Position

Senior Creative Producer

Company

VIZOR APPS LIMITED

Company website

http://vizor-games.com

Seniority

Senior

Employment Type

Full time

We are looking for a strong Senior Creative Producer with deep experience in mobile gaming, who will work at the intersection of product, creative and marketing on new game directions. We are looking for someone with broad gaming and market awareness, a strong understanding of creatives, and the ability not only to identify interesting signals and trends but also to turn them into concrete product and creative hypotheses. This role involves deep product involvement and close collaboration with product teams. The Senior Creative Producer will act as a bridge between product teams and other marketing functions, including Creative Production, UA and Analytics.

For which tasks (responsibilities)?

Market Research and Identifying New Opportunities

• Monitor the market: new games, genres, mechanics, visual approaches, advertising creatives and competitor activities.
• Identify new concepts and mechanics that could serve as the basis for product or marketing hypotheses.

Working with Product Teams

• Participate in product discussions, bringing insights about the market and competitors.
• Evaluate the market potential of ideas and suggest quick ways to validate interest through creatives and tests.
• Participate in reviewing test results and defining next steps.

Creative Production A significant part of the role will involve hands-on work with the creation and testing of creatives for new products and hypotheses. This includes:

• Turning product and marketing hypotheses into creative concepts.
• Writing high-quality briefs and detailed production specifications, as well as providing feedback.
• Quickly iterating on ideas based on test results.

What kind of professional are we looking for?

• 5+ years of experience in game development.
• Experience in producing performance creatives for mobile games.
• Strong gaming and market awareness, with a good understanding of different game genres, mechanics, visual approaches and the mobile gaming market.
• Ability to independently develop creative concepts, from the initial idea and hypothesis formulation to a high-quality brief and detailed production specifications.
• Understanding of the full creative production cycle and different formats (2D/3D, motion, gameplay, playable ads, UGC, AI-generated content), with the ability to assess implementation complexity and choose the most effective approach.
• Experience in briefing creative production teams, setting tasks and providing well-reasoned feedback.
• Understanding of creative testing principles and key metrics, with the ability to turn test results into new hypotheses.
• Active use of AI tools for market research, idea generation and development, concept preparation and working with creatives.

What is important for us in a person?

Nice to Have

• Experience launching new games, prototypes or working in R&D.
• Experience researching new genres and product directions.
• Hands-on experience working with UA and understanding of marketability testing approaches.
• Background in game design or game production.
• Practical experience creating creatives in at least one format: motion, 2D/3D or playable ads.
• Experience building or improving creative production processes, including pipelines, collaboration with internal teams and external contractors, and scaling production volumes.

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