Global Brand Activation Manager (Gaming)

Location: Singapore

Company

Razer develops gamer-focused products and experiences while operating across a global team spanning five continents.

What you will do

• Plan and execute global brand activation initiatives across product categories, campaigns, sponsorships, events, and seasonal marketing moments.
• Lead end-to-end project management, including timelines, milestones, deliverables, dependencies, risks, and execution issues.
• Develop creative briefs and oversee the production, review, approval, and distribution of assets across social, digital, e-commerce, retail, and event channels.
• Coordinate activation deliverables with social, esports, design, business development, partnerships, and other marketing teams.
• Create and maintain scalable campaign toolkits and activation playbooks for consistent execution across markets.
• Track campaign KPIs, consolidate performance results, and identify opportunities to improve effectiveness and operational efficiency.

Requirements

• Bachelor's degree or equivalent practical experience.
• At least 5 years of experience in brand activation and sponsorships in a corporate or agency environment, with a focus on communication and content development.
• Strong project management, time management, and organisational skills, with the ability to manage multiple priorities and meet deadlines.
• Ability to work effectively in a complex, fast-paced, matrixed, and global environment.
• Strong interpersonal and communication skills, including collaboration across teams and different time zones.
• Proactive, self-driven team player able to work independently.

Nice to have

• Experience or understanding of the gaming industry or segment.

Culture & Benefits

• Global work environment with collaboration across five continents.
• Gamer-centric workplace experience and opportunities for personal and professional growth.
• Inclusive and respectful workplace committed to equal opportunity and fair treatment.
• Reasonable accommodations are provided where needed for disability or religious practices.