Director - Credit Product Lead, CEMEA (Fintech)

Location: Dubai, United Arab Emirates

Company

hirify.global is a global payments technology company facilitating transactions among consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

What you will do

• Own the CEMEA credit product strategy, including market prioritization, customer segments, product roadmap, commercial model, and a three-to-five-year growth agenda.
• Drive credit adoption through instalment-led, secured, ecosystem-based, and alternative underwriting propositions for established and emerging markets.
• Support clients with proposition design, acquisition, underwriting, portfolio strategy, usage growth, and risk-adjusted profitability.
• Build market opportunity assessments and business cases using consumer research, hirify.global data, competitive intelligence, portfolio economics, and regulatory insights.
• Coordinate execution with Country Management, Sales, Product, hirify.global Consulting and Analytics, Risk, Marketing, Finance, Legal, Government Engagement, and regional product teams.
• Engage senior clients, regulators, and ecosystem partners; establish performance governance and represent CEMEA in global credit product forums.

Requirements

• 12 or more years of experience, including 5+ years building and managing cards and payments-linked credit businesses with accountability for strategy, product development, portfolio performance, and commercial outcomes.
• Deep understanding of the credit value chain, including segmentation, proposition design, acquisition, underwriting, portfolio and line management, pricing, activation, engagement, collections, risk, and profitability.
• Strong knowledge of payments economics and lending business P&L.
• Proven ability to translate strategy into market-level execution, including prioritization, business-case development, product launch, client commercialization, and performance management.
• Strong client leadership and executive communication skills, with the ability to influence senior stakeholders across cultures and market contexts.
• Strategic thinking, analytical capability, and financial acumen, with confidence using data to frame opportunities, make trade-offs, and measure outcomes.
• Experience leading complex, cross-functional initiatives in a matrixed organization and delivering against demanding timelines.
• Self-directed, collaborative, and comfortable in a fast-paced, evolving environment with a broad regional remit.
• Bachelor’s degree required.

Nice to have

• Experience across multiple CEMEA markets or comparable emerging and developed markets.
• MBA or other relevant postgraduate qualification.

Culture & Benefits

• Full-time role operating within a complex, matrixed regional and global environment.
• Cross-functional collaboration across product, advisory, analytics, risk, finance, legal, marketing, and government engagement teams.
• Digital fluency is expected, including the use of Generative AI tools such as ChatGPT and Microsoft Copilot.
• hirify.global is an equal opportunity employer and considers qualified applicants without regard to protected characteristics, consistent with applicable law.