Lead UX Researcher

Location: Dallas, Texas; full-time onsite role performed from the designated work location five days per week. No relocation is offered.

Salary: $143,800.00–$215,800.00 USD annually.

Company

AT&T is a large telecommunications company offering connectivity, internet, mobility, and related services.

What you will do

• Plan and execute mixed-methods research across the full product lifecycle, including qualitative and quantitative studies, surveys, behavioral data analysis, and usability testing.
• Analyze complex research data, identify patterns and trends, and communicate actionable recommendations through strategic reports and presentations.
• Partner with designers, product managers, developers, and business stakeholders to integrate research findings into product and design decisions.
• Create personas, journey maps, affinity diagrams, usability reports, insight briefs, frameworks, and service blueprints.
• Support end-to-end service design and translate research insights into seamless frontline staff and customer experiences.
• Improve research methods and processes, maintain a repository of findings, and champion ethical, user-centered design practices.

Requirements

• Expertise in qualitative and quantitative mixed-methods research across discovery, generative research, surveys, behavioral data analysis, and usability testing.
• Ability to select the appropriate research depth and scope and integrate multiple forms of evidence across the product lifecycle.
• Strong communication skills and the ability to translate research into clear recommendations and advocate for product release decisions.
• Ability to create design artifacts such as frameworks, journey maps, and service blueprints to align stakeholders.
• Systems-thinking and service-design skills, including visualizing insights and hypotheses to guide service efforts.
• Experience identifying and tracking metrics and trends aligned with company and product goals, planning research, synthesizing insights, and facilitating stakeholder alignment.
• Senior UX research experience with demonstrated impact across the product lifecycle and 5+ years of related experience.
• Bachelor’s degree (BS/BA) desired.

Culture & Benefits

• Regular full-time schedule of 40 hours per week.
• Medical, dental, and vision coverage; 401(k); disability and life insurance; and supplemental benefit programs.
• At least 23 vacation days per year, nine company-designated holidays, paid parental and caregiver leave, and additional sick leave may be available.
• Tuition reimbursement, adoption reimbursement, employee assistance, and wellness programs.
• Employee discounts of up to 50% on eligible AT&T mobility, internet, fiber, and phone products.