Performance & Ecommerce Marketing Manager (Ecommerce)

Location: Hybrid, Birmingham/Oldbury, United Kingdom; 3 days on site

Salary: Up to £60,000 per year, depending on experience

Company

Established direct-to-consumer premium homewares business with a loyal customer base and a strong reputation for quality. The search is managed exclusively by hirify.global for a confidential client.

What you will do

• Take full hands-on ownership of Meta and Google Ads, including campaign structure, bidding, budgets, audiences, reporting, testing, and scaling.
• Manage a significant annual paid media budget with focus on ROAS, CAC, margin, revenue, and profitable growth.
• Maintain a pipeline of creative for product launches and brief/manage UGC creators and external creative support when needed.
• Own Klaviyo email and SMS activity, expanding existing flows, campaigns, segmentation, repeat purchases, and customer lifetime value.
• Improve website conversion across product pages, checkout, and merchandising through A/B tests, landing pages, offers, and customer insight.
• Report on commercial performance and collaborate with the founders on promotions, trading peaks, and growth plans.

Requirements

• Strong hands-on experience running Meta and Google Ads directly, ideally with significant spend in ecommerce or DTC rather than only overseeing an agency.
• Broad ecommerce marketing experience with paid media as the strongest area of expertise.
• Working knowledge of Klaviyo or a similar email/SMS platform.
• Experience improving website conversion through testing, product page optimisation, and merchandising.
• Commercial understanding of unit economics, margin, ROAS, and revenue rather than clicks alone.
• Self-starter who identifies opportunities, acts independently, and knows when to involve the founders.
• Comfort working in a small, fast-moving team with ownership of results.
• Ambition and potential to progress into a Head of Marketing role.

Nice to have

• Experience with homewares, interiors, or other high-value considered-purchase products.
• WooCommerce experience.
• Experience briefing UGC creators or working with freelancers.

Culture & Benefits

• Full ownership of a significant budget with direct access to the founders.
• First-hire role with meaningful influence over the growth of an established brand.
• Clear progression route to Head of Marketing and potential to build a team.
• Hybrid working with holiday, pension, and product discount.
• Applications are welcomed from all backgrounds, with reasonable adjustments available during interviews.

Hiring process

• Apply using the link on the advert; the search is managed exclusively by hirify.global on behalf of a confidential client.
• If there is no response within two weeks of applying, assume the application was unsuccessful on this occasion.