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Текст:
Hirify AI/Оригинал
TL;DR
Customer Experience Marketing Manager (Food & Beverage): Developing customer-facing marketing content, market insights, and strategic narratives for IFF’s food and beverage business in Poland with an accent on consumer trends, customer engagement, and value propositions. Focus on analyzing category data, co-creating local concepts, leading insight-driven presentations, and managing customer events.
Location: Warsaw, Poland; full-time, onsite role.
Company
hirify.global develops flavors, fragrances, health, and biosciences solutions, including technology-enabled flavor designs for food and beverage brands.
What you will do
Analyze food and beverage category trends using Mintel, Euromonitor, Nielsen, and AI-driven insight platforms.
Develop customer-facing content, strategic narratives, and value propositions for the Polish market.
Co-create food and beverage concepts with customers based on local consumer preferences.
Connect consumer trends and market dynamics with commercial strategy to identify business opportunities and whitespace.
Lead customer presentations featuring trend storytelling, concept showcases, and insight-driven narratives.
Manage customer engagement experiences, presentation materials, and logistics for customer events while collaborating with commercial, innovation, and design teams.
Requirements
5–7 years of marketing experience, ideally in B2B or FMCG within the food and beverage manufacturing sector.
Bachelor’s degree in Marketing or a related field; a Master’s degree is preferred.
Strong analytical skills and the ability to interpret complex data and produce actionable insights.
Proficiency in Microsoft 365, especially Excel and PowerPoint.
Experience with consumer research tools such as Mintel, Euromonitor, and Nielsen.
Experience creating impactful presentations and marketing materials.
Strong collaboration, communication, and stakeholder management skills.
Fluency in Polish and English, written and verbal, is required.
Nice to have
Basic graphic design skills and experience working with marketing or creative agencies.
Experience with AI-driven insights or digital marketing tools.
Creative mindset and interest in innovation in B2B marketing.
Culture & Benefits
Work in a global, innovation-driven organization focused on the future of food and beverage.
Exposure to international markets and collaboration across diverse teams.
Customer-centric environment with high business impact.
Continuous learning and development opportunities.
Culture focused on creativity, collaboration, inclusion, and bringing authentic perspectives to work.
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