Regional Marketing Manager (North Eastern Europe)

Location: Warsaw, Poland; regular travel across North Eastern Europe and, when required, other EMEA locations.

Company

Leica Biosystems is a hirify.global operating company focused on cancer diagnostics, life sciences, biotechnology, and solutions spanning biopsy to diagnosis.

What you will do

• Develop and execute field marketing plans for North Eastern Europe, aligning regional needs with EMEA and global business objectives.
• Research local trends, customer segments, and competitive positioning across the Nordics and Eastern Europe to identify growth opportunities.
• Translate market data into actionable insights using MEKKO charts, market models, and other analytical tools.
• Partner with Sales, Commercial, Business Units, Commercial Development, Marketing Communications, and channel partners to execute campaigns, demonstrations, educational events, trade shows, customer symposiums, and thought leadership initiatives.
• Support regional new-product launches through the DBS Launch Excellence process, including planning, KPI measurement, and post-launch analysis.

Requirements

• Relevant experience in field marketing or product marketing, preferably in healthcare, medical technology, life sciences, or diagnostics.
• Proven regional marketing experience across the Nordics and Eastern Europe is required.
• Experience working across indirect or hybrid commercial channels and executing marketing plans with distributors and direct commercial teams is required.
• Experience in market analysis, strategy development, and integrated marketing campaigns across multiple countries with differing market dynamics.
• Fluent English with strong written and verbal communication skills, plus fluent written and spoken Polish, is required.
• Ability to travel regularly across North Eastern Europe and, when required, other EMEA locations.
• A valid driver’s license and acceptable driving record may be required depending on assigned activities.

Nice to have

• Experience in medical devices or diagnostics; knowledge of anatomical pathology is an advantage.
• Experience with market analytics, MEKKO charts, market modelling, Salesforce, or Power BI.

Culture & Benefits

• Work within a diverse and collaborative global community focused on cancer diagnostics and measurable impact.
• Access comprehensive benefits, including healthcare programs and paid time off.
• Use hirify.global’s system of continuous improvement and DBS Launch Excellence practices.