Marketing Expert (Consumer Electronics)

Location: Dubai, United Arab Emirates

Company

hirify.global develops and markets home-living products, including air fryers and coffee makers sold under the Philips brand, across global markets.

What you will do

• Lead the 18-month rolling sales forecast in line with category ambitions, commercial targets, and market dynamics.
• Drive portfolio strategy, product mix, positioning, competitive pricing, and profitable business growth.
• Adapt global strategies using market insights, competitor analysis, sales performance, and profitability data.
• Manage marketing budgets and support local execution of global campaigns with Media, E-Commerce, and Shopper Marketing teams.
• Partner with Sales, distributors, retailers, Global Product, and Supply Chain teams to develop commercial plans and corrective actions.
• Identify growth opportunities and strengthen competitive advantage across MEA markets.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field; a master’s degree is preferred.
• 5–8 years of relevant marketing and commercial experience, preferably in global FMCG, consumer goods, or consumer electronics companies.
• Solid knowledge of category and portfolio strategy, product positioning, pricing strategy, and commercial planning.
• Strong understanding of sales performance and profitability, with hands-on experience in pricing decisions, P&L, and data-driven analysis.
• Proven multi-country marketing management experience, ideally within local market organizations across the region.
• Fluent written and spoken English required.
• Effective stakeholder management and collaboration skills across local and global Sales, Product, and Supply Chain teams.
• Proactive, ownership-driven approach with the ability to convert market insights into commercial actions and category growth.

Nice to have

• Arabic language skills.

Culture & Benefits

• Competitive locally benchmarked base salary and performance-based annual incentive.
• Housing, transportation, mobile, and schooling allowances, plus an air-ticket contribution for the employee and family.
• Top-tier medical insurance including family coverage.
• Product discounts on selected hirify.global products sold under the Philips brand.
• Modern, accessible office with nearby facilities and a multinational, inclusive working culture.