Race Communications Manager

Location: Hybrid role requiring 3 days per week at the Hammersmith London office; rotational travel to race weekends is required.

Salary: £45,000–£50,000 per year.

Company

hirify.global is a global electric motorsport and entertainment platform combining city races, technology, sustainability, and cultural experiences.

What you will do

• Develop and lead proactive go-to-market PR strategies across the race calendar, from cultural anticipation before ticket launches through ticket-driving publicity before race week.
• Lead communications strategy with host cities, tourism boards, municipal authorities, circuit promoters, and internal marketing and commercial teams.
• Create disruptive city activations, cultural concepts, earned-media moments, and shareable stories beyond traditional motorsport.
• Secure Tier-1 lifestyle, business, entertainment, technology, and mainstream city media coverage.
• Manage regional PR agencies across Europe, the Americas, Asia, and emerging race territories, including procurement, tenders, and performance KPIs.
• Lead and mentor the Communications Executive and manage communications execution on-site during race weekends.

Requirements

• Significant progressive experience leading high-profile communications, consumer PR, or event promotion in international sports, entertainment, live events, or major consumer lifestyle brands.
• Demonstrated success leading commercial go-to-market campaigns where earned media drives audience growth, event buzz, ticket acquisition, or box-office conversion.
• Ability to develop ambitious concepts inspired by fashion, music, technology, and culture and challenge traditional motorsport thinking.
• Proven ability to lead strategic discussions with host-city stakeholders, tourism leaders, municipal authorities, and executive leadership.
• Deep experience managing regional PR agencies across multiple continents, languages, and time zones, including formal RFPs and agency pitch tenders.
• A personal network and track record of securing coverage in lifestyle, design, technology, business, and mainstream city entertainment media.
• People-management experience, including coaching junior team members, plus the ability to work effectively in fast-paced live-event conditions and travel rotationally on-site.

Nice to have

• Multilingual proficiency in Spanish, German, French, Chinese, or Japanese.

Culture & Benefits

• 25 days of annual leave, a birthday day off, wellbeing leave, flexible bank holidays, and enhanced parental leave.
• Health Cash Plan and access to the Aviva Digital Workplace app.
• Opportunity to extend stays when travelling for race events.
• Paid volunteer and carer's leave, Cycle to Work and Electric Car Scheme, and hirify.global store discount.
• Regular social events and employee working groups.
• Equal-opportunity culture focused on diverse perspectives, individual contribution, and sustainable progress.

Hiring process

• Applications close on 13 November 2026, although the vacancy may close earlier if application volume is high.
• Contact recruitment@fiaformulae.com for application-access assistance or an alternative application format.