Creative Strategist (Performance Marketing)

Location: Hybrid model with 4 days onsite and 1 day remote; workspaces in Vilnius and Barcelona. The role also allows working from anywhere in the world for 2 months, subject to additional conditions based on residence.

Gross salary: €2,500–€3,500 per month.

Company

hirify.globalverse builds systems, teams, and infrastructure that help ventures scale across the health, wellness, beauty, and travel industries.

What you will do

• Develop and execute high-performing Meta and YouTube ad creative strategies focused on measurable business results.
• Align creative concepts with ROAS, CTR, CPA, and CVR goals and continuously optimize campaigns for growth.
• Write creative briefs for content creators, designers, editors, and production teams, with a focus on direct-response performance marketing.
• Collaborate with project managers, media buyers, and marketing teams to deliver effective campaigns.
• Analyze creative performance, A/B test results, and audience insights to improve engagement, conversions, and scalability.
• Conduct competitor research, track platform trends and updates, and create scripts, hooks, captions, CTAs, UGC concepts, and storytelling frameworks.

Requirements

• 3+ years of experience in performance-driven creative strategy, focused on Meta or YouTube advertising.
• A portfolio demonstrating successful Meta or YouTube campaigns, ideally targeting the U.S. market.
• Deep understanding of Meta or YouTube platform dynamics, content trends, creator ecosystems, and ad formats.
• Strong knowledge of ROAS, CPA, CTR, CPC, and conversion rate metrics.
• Creative and analytical mindset with the ability to turn data insights into effective creative strategies.
• Excellent English communication skills and the ability to create content that resonates with U.S. audiences.
• Curiosity, adaptability, and willingness to test new creative concepts and push performance boundaries.

Nice to have

• Experience working with UGC creators, influencer content, and short-form video production.

Culture & Benefits

• Hybrid work with offices in Vilnius and Barcelona, plus the possibility to work from anywhere for 2 months subject to residence-based conditions.
• Health insurance after probation, an onsite physiotherapist, office gym, fitness classes, and 7 additional days off.
• Pet-friendly offices with breakfasts, hot lunches, stocked snacks, rooftop and cellar events, and a public transport card for Vilnius.
• €1,100 yearly budget for coaching, mentorship, training, conferences, courses, subscriptions, books, or team development.
• Work across 30+ brands worldwide, with opportunities to launch projects, step in as a co-founder, and receive €1,500 for successful referrals.

Hiring process

• Apply through the application form on the hirify.global careers page.