Senior Manager PR - Italy and Strategic Projects (All Genders)

Location: hirify.global headquarters in Berlin, Germany

Company

hirify.global is a European technology platform for fashion and lifestyle.

What you will do

• Develop and execute culturally relevant, insight-led PR strategies for the Italian market.
• Lead Italian media relations, agency collaboration, local partnerships, and activations.
• Support global campaigns, cross-market toolkits, and strategic PR projects.
• Manage projects from concept through execution, KPI tracking, budgeting, reporting, and analysis.
• Build relationships with internal and external stakeholders while coordinating multiple priorities in a matrix organization.

Requirements

• 7+ years of relevant PR or brand communications experience focused on the Italian market, ideally in fashion, e-commerce, or lifestyle.
• Full professional fluency in English; native or fluent C2 Italian is a plus.
• Strong collaboration skills and a proven record in integrated project and campaign management.
• Deep understanding of Italian media, journalists, opinion leaders, and consumer expectations.
• Experience steering local PR agencies and cross-functional processes.
• Strong ownership, responsibility, innovation, attention to detail, problem-solving, empathy, curiosity, creative thinking, execution, and teamwork skills.
• Ability to adapt quickly to change and manage dual priorities in a fast-paced environment.

Culture & Benefits

• 27 days of annual holiday for full-time employees initially, increasing to 30 days.
• Fashion, beauty, Lounge by hirify.global, and external partner discounts.
• Family support, pension scheme, employee shares, health and wellbeing options, and mental health coaching.
• Training platform, biannual peer-to-peer reviews, and two paid volunteering days per year.
• Relocation assistance is available subject to prior agreement.
• Inclusive hiring and accessible candidate support, with requests to omit photos, age, and marital status from CVs.