CRM Analyst - Analytics & Reporting

Location: Porto, Portugal

Company

hirify.global develops solutions in Big Data, Digital Commerce, Marketing, Design, and Advisory services. Together with HUGO BOSS, it operates the HUGO BOSS Digital Campus to advance data analytics, eCommerce, technology, and digital sales.

What you will do

• Steer CRM strategy and execution in assigned markets to grow the member base, retention, and loyalty.
• Act as the main CRM contact for local markets and build relationships with Retail and Marketing.
• Translate business objectives into CRM goals, KPIs, reporting, campaigns, and concrete action plans.
• Monitor daily, weekly, and monthly market performance, conduct KPI analyses, and lead regular review meetings.
• Advise on CRM tools, analytical models, campaigns, and outreach processes to ensure correct implementation.
• Own CRM training, internal communication, and market execution of Global Commerce Engagement projects.

Requirements

• 2–3 years of experience in CRM, customer loyalty, or customer experience, ideally in retail or fashion/luxury.
• Strong analytical skills, including KPI analysis, data interpretation, and deriving actions.
• Solid understanding of CRM tools, customer databases, segmentation, and outreach logic.
• Ability to translate business goals into CRM strategies, campaigns, and concrete action plans.
• Excellent stakeholder management and communication skills, with confidence working with markets, Retail, and Marketing.
• Strong presentation and training skills, including designing and delivering training and creating materials.
• Proficiency in Excel Sheets, BI tools such as BIS and dashboards, and PowerPoint/Slides.

Culture & Benefits

• Work in a collaborative environment focused on curiosity, diversity, equity, inclusion, and belonging.
• Develop customer-centric experiences across omnichannel touchpoints and contribute to digital transformation and business growth.
• Support customer engagement, conversion, and lifetime value through personalized customer journeys.
• Work with a global company operating across 15 locations with more than 50 nationalities.

Hiring process

• hirify.global contacts candidates only through verified LinkedIn recruiter profiles, emails ending in @hirify.global.com, and its Recruitee Applicant Tracking System.
• hirify.global does not use WhatsApp, social media messaging platforms, or personal accounts for recruitment outreach.