Senior Director, Integrated Local Media Planning

Location: New York City, United States; must be based in the New York metropolitan area or within reasonable commuting distance of hirify.global’s Manhattan office. Travel to onsite meetings 1–2 times per month may be required.

Company

hirify.global is an independent full-funnel marketing agency managing digital media across Commerce, Search, Social, TV, Audio, and measurement.

What you will do

• Lead the development and scaling of hirify.global’s local strategic planning capability, including frameworks, tools, quality standards, training, data requirements, and partner models.
• Serve as the subject matter expert for DMA-level, market-level, regional, and geographically nuanced media planning.
• Develop cross-channel media strategies aligned with client business goals, customer journeys, audience needs, channel roles, and local market conditions.
• Establish geographic investment, market prioritization, clustering, reach, frequency, duplication, diminishing returns, and sufficiency planning frameworks.
• Guide teams in translating national assumptions into defensible local recommendations when data is incomplete or unavailable.
• Partner with communications planners, client leaders, intelligence and tools teams, and research, measurement, data, media, and technology partners; lead consultancy opportunities focused on media mix, audience development, and market prioritization.

Requirements

• 12+ years of progressive media strategy and planning experience, including significant leadership in local, market-level, or DMA-level planning for geographically complex businesses such as multi-market, retail, franchise, or service-area organizations.
• Comprehensive cross-channel experience across linear and digital media, with deep expertise in video, social, and market-specific dynamics.
• Hands-on experience with planning and research tools such as Kantar, Pathmatics, SimilarWeb, Scarborough, Nielsen Local, and MRI/NMI datasets.
• Experience building, evolving, or scaling local media planning capabilities, including frameworks, tools, partner models, training, or standards used by other planners.
• Ability to formulate defensible local recommendations when preferred data sources are limited or unavailable.
• Proven success advising senior client leaders and managing relationships with local research, data, and media partners.
• Must be based in the New York metropolitan area or within reasonable commuting distance of hirify.global’s Manhattan office.
• Willingness to travel to onsite meetings 1–2 times per month as needed.

Culture & Benefits

• Fully remote environment with flexibility, unlimited paid time off, and 20 paid holidays, subject to the role’s New York-area location and onsite meeting requirements.
• Medical, dental, vision, life and disability insurance, plus flexible spending accounts.
• Retirement plan with a 100% match on contributions up to 4%.
• Unlimited telemedicine and teletherapy, wellness benefits, equity, and giving support.
• Parental leave includes 16 weeks at 100% pay for birthing parents and 12 weeks for partners after birth or adoption.
• On-demand learning, mentorship, and leadership and management development programs.