Senior Digital Acquisition Marketing Specialist (Healthcare)

Location: Remote in Canada. Other listed locations: Toronto, ON; Ottawa, ON; Kelowna, BC; Calgary, AB.

Salary: CAD 90,000–125,000 annual base salary. Additional incentives, perks, and benefits may be available.

Company

hirify.global is a health technology platform providing clinical insights, lab interpretations, patient analytics, education, and access to supplements for healthcare practitioners and patients.

What you will do

• Shape and execute paid digital acquisition strategy across paid search, social, and programmatic channels.
• Optimize and troubleshoot campaigns across Google Ads, Microsoft Ads, Meta, DSPs, and the marketing funnel while managing an external agency.
• Own an experimentation budget, design tests for new channels and formats, and determine what should scale or be discontinued.
• Measure paid performance using incrementality testing, first-party data, and offline conversion tracking to optimize for qualified providers and revenue.
• Collaborate with marketing, creative, data, agencies, and other stakeholders; mentor junior team members and manage partner relationships.
• Oversee budget delivery, invoicing, investment, forecasting, profitability, reporting automation, and process improvements.

Requirements

• 7+ years of experience in paid B2B digital campaign management, including hands-on work with Google Ads, Microsoft Ads, Meta, DSPs, and other ad-serving platforms.
• Experience managing annual paid budgets of $5 million or more.
• Strong knowledge of the digital advertising ecosystem, including paid search, paid social, and programmatic display, focused on the US and Canadian healthcare market.
• Experience writing and testing performance ad messaging that drives clicks and conversions.
• Advanced proficiency in Google Sheets and Slides, with the ability to turn complex performance data into clear recommendations for leadership.
• Exceptional analytical skills, large-data-set experience, strong numeracy and literacy, and attention to detail.
• Strong communication and cross-functional collaboration skills, including internal and external stakeholder relationship management.
• Experience managing commercial aspects of digital campaigns, including budgeting, invoicing, and margin management.

Nice to have

• Healthcare B2B and B2C experience.
• Experience and frameworks for A/B testing.
• Familiarity with Google Analytics and Looker Studio.
• Experience developing and executing marketing strategies for a multi-product platform serving SMB and Enterprise customers.

Culture & Benefits

• Full-time role with flexible PTO and competitive pay.
• RRSP/401k match and a premium benefits package with customizable coverage, paramedical services, and HSA.
• hirify.global product discounts and continuous learning opportunities, including training budgets.
• Hybrid and remote work flexibility.
• People-first, collaborative, impact-focused culture with support for workplace accommodations.
• Offers are contingent on successful background checks under applicable federal, state, and provincial laws; AI tools may support parts of the hiring process, while final decisions are made by people.

Hiring process

• Apply directly through the hirify.global careers page.
• Phone and email inquiries about application status are not answered; the hiring team will contact matching candidates directly.