Product Marketing Manager (Robotics/AI)

Location: Boston, Massachusetts, United States; hybrid workplace with an on-site visit required during the interview process

Company

hirify.global builds physical AI technology that enables robots to sense, reason, and act in warehouses, factories, and other industrial settings.

What you will do

• Own product positioning, messaging, value propositions, buyer personas, and competitive strategy for the North American market.
• Translate technical robotics and physical AI capabilities into clear business outcomes, ROI messaging, and buyer-specific materials.
• Lead product launches from positioning and pricing input through readiness, sales enablement, campaigns, press, and performance measurement.
• Create case studies, videos, whitepapers, solution briefs, webinars, blog posts, pitch decks, one-pagers, and ROI tools.
• Track competitors and market trends, run win/loss analysis, manage analyst relations, and develop battle cards and objection handling.
• Design demo narratives, support customer meetings and key deals, train customer-facing teams, and shape live robot demonstrations at trade shows with Product and Engineering.

Requirements

• 5+ years of experience in B2B product marketing, ideally with technical or enterprise products.
• Background in robotics, industrial automation, logistics, or AI.
• Experience with warehouse or manufacturing operations buyers is strongly preferred.
• Degree in Business, Marketing, Engineering, or a related field, or equivalent practical experience.
• Ability to build clear positioning for technical products and competitive strategies that influence deal outcomes.
• Strong writing, storytelling, presentation, customer-facing, and live-demo skills.
• Ability to learn complex technical products quickly and explain them clearly to different buyer groups.
• Comfort working with AI-native tools and using data to measure pipeline and win-rate impact.
• Fluent English required.
• Willingness to travel for customer visits, trade shows, and occasional trips to the Germany headquarters.

Nice to have

• Experience building a new product category.
• German language skills.

Culture & Benefits

• Hybrid work in Boston with collaboration across Marketing, Product, Sales, and leadership in the US and Germany.
• Opportunities to work on physical AI, robotics, logistics automation, and industrial use cases.
• US benefits include health, dental, and vision insurance, 401(k), and PTO.

Hiring process

• Submit a writing sample and an example of strategic work led, such as a launch plan or positioning guide, including the approach and not only final deliverables.
• Complete cultural-fit and technical-fit interviews, followed by an on-site office visit involving collaboration on a role-related challenge and a meeting with a founder.