Principal Creative Intelligence Analyst

Location: USA - Remote; the role supports 100% remote work within the United States.

Salary: $110,000–$120,000 annually, plus a discretionary performance bonus.

Company

hirify.global is an independent U.S. full-funnel marketing agency managing digital media across Commerce, Search, Social, TV & Audio, and measurement.

What you will do

• Lead creative performance analysis for complex, high-spend, strategically important accounts, connecting creative results to business goals and metrics including CAC, ROAS, CPA, and LTV.
• Diagnose creative drivers across formats, fidelity, messaging, hooks, visual treatment, audiences, creators, and journey stages while separating creative effects from media effects.
• Design and defend hypotheses, test plans, measurement frameworks, sample sizes, statistical significance, and incrementality for creative experimentation.
• Translate findings into prioritized recommendations for media, strategy, and Studio teams, including what to iterate, retire, and test next.
• Present weekly, monthly, quarterly, and post-flight insights to clients and senior stakeholders, handling challenge and pushback with evidence.
• Build AI-enabled dashboards, learning records, cross-client libraries, workflows, templates, and standards; review and edit all AI output before client delivery.

Requirements

• 7–10+ years of experience in digital marketing, performance creative, paid social analytics, or creative strategy, preferably in an agency environment, with ownership of high-stakes client analysis.
• Ability to work independently on ambiguous problems, take direction, own output end to end, flag risks and blockers early, and propose solutions.
• Experience designing or improving workflows, frameworks, standards, and repeatable operating practices.
• Exceptional attention to logic, evidence, unsupported conclusions, and quality of output.
• Deep working knowledge of paid social and video platforms including Meta, TikTok, Pinterest, Google, and YouTube.
• Experience with analytics and visualization tools such as Google Analytics, Motion, Bliss Point, Tableau, or Looker.
• Experience using AI-assisted tools such as Claude, Gemini, Waldo, and Motion for insight identification, data analysis, and consumer research, with judgment to verify and edit outputs.
• Strong analytical ability, understanding of advertising creative, executive presence, client presentation skills, conviction, and the ability to influence without authority.
• Comfort managing workflows, project requests, and cross-functional communication through Monday.com, Google Workspace, and Slack.

Nice to have

• Familiarity with Amazon and marketplaces, Streaming and Linear TV, online video, and audio.

Culture & Benefits

• Fully remote work with flexibility and unlimited paid time off, plus 20 paid holidays.
• Medical, dental, vision, life and disability coverage, flex spending accounts, unlimited telemedicine and teletherapy, and wellness benefits.
• Retirement contributions matched up to 4% at 100%, plus equity and other perks.
• Birthing parents receive 16 weeks of fully paid leave; partners receive 12 weeks after birth or adoption.
• On-demand learning, mentorship, and leadership and management development programs.
• Full-time exempt employment with no direct reports and collaboration across Creative Studio, Strategy, Performance Media, Influencer/Creator, Client Partner, Product, and project management teams.