Affiliate Marketing Senior Strategist, Lead Generation

Location: USA — Remote; up to 30% travel based on client need

Salary: $100,000–$120,000 annually, plus a discretionary performance bonus.

Company

hirify.global is an independent full-funnel marketing agency serving major digital media channels, with proprietary growth and measurement technology.

What you will do

• Own strategy, daily optimization, reporting, and client communication for lead-generation and pay-per-call programs.
• Build and manage publisher mixes across comparison, review, content, SEO, call-generation, lead aggregation, arbitrage, email, and coupon partners.
• Manage call tracking, lead validation, payout structures, IVR scoring, lead scrubbing, deduplication, and disposition feedback loops.
• Oversee lead quality, fraud detection, TCPA compliance, consent capture, disclosures, and vertical-specific regulatory requirements.
• Negotiate CPL, CPA, CPC/CPQL, per-call, tiered, and revenue-share payouts while optimizing toward downstream sales outcomes.
• Recruit, activate, optimize, and support affiliates; represent hirify.global at conferences and mentor strategists and specialists through playbooks, workshops, and account reviews.

Requirements

• 7+ years of affiliate or performance marketing experience, including 5+ years focused on lead generation.
• Hands-on experience managing pay-per-call and lead-generation programs, including call tracking, lead-form submissions, and lead validation.
• Experience in lead-generation-heavy verticals such as home services, fintech or financial services, and education; insurance, legal, health, and solar experience is valued.
• Experience with affiliate networks and platforms such as Impact, Rakuten, or CJ.
• Working knowledge of lead-generation compliance, TCPA, consent capture, fraud detection, and quality management.
• Strong analytical skills covering funnels and unit economics, with advanced Excel/Sheets and PowerPoint/Slides skills.
• Bachelor’s degree.

Nice to have

• Experience with Ringba, Invoca, Retreaver, LeadsPedia, CAKE-type systems, CRM or offline-conversion feedback, and quality scoring.
• Training or mentoring experience, enablement-content development, affiliate recruitment, relationship building, budget management, and daily program operations.
• Working knowledge of HTML.

Culture & Benefits

• 100% remote work with flexible unlimited PTO and 20 paid holidays.
• Medical, dental, vision, life and disability insurance, plus flexible spending accounts and no-cost telemedicine and teletherapy.
• Retirement plan with a match of up to 4% of employee contributions at 100%.
• Parental leave includes 16 weeks at full pay for birthing parents and 12 weeks for partners after birth or adoption.
• On-demand learning, mentorship, leadership and management development programs, wellness perks, and equity.