Senior Mixed Methods UX Researcher (Sports)

Location: Hybrid position based at the hirify.global headquarters in Atlanta, GA or New York, NY, USA; remote work is mentioned, but the role is described as hybrid.

Company

hirify.global is a North American Daily Fantasy Sports platform covering sports including the NFL, NBA, League of Legends, and Counter-Strike, with more than 550 employees.

What you will do

• Design and lead mixed methods studies using usability testing, interviews, diary studies, longitudinal research, surveys, behavioral and log data analysis, and A/B test analysis.
• Own research end to end, including prioritization, scoping, participant recruitment, data collection, analysis, synthesis, and delivery of findings.
• Design quantitative instruments, apply statistical analysis, and partner with analytics and data science teams to connect behavioral data with member insights.
• Identify research objectives across the product lifecycle, validate and iterate on designs, and translate findings into actionable product and business recommendations.
• Communicate findings to stakeholders and senior leadership through storytelling, reports, creative artifacts, and read-outs.
• Mentor researchers and cross-functional partners, improve research standards and repositories, introduce methods and tools including responsible AI use, and champion accessible and inclusive research.

Requirements

• 5+ years of relevant experience in UX Research, Design Research, or Human Factors Engineering, including significant experience leading mixed methods work.
• Bachelor’s, Master’s, or PhD in Psychology, Human Factors, HCI, Anthropology, Statistics, Data Science, Sociology, or a related field; a Master’s or PhD is preferred.
• Deep expertise in qualitative and quantitative research, including evaluative and generative studies.
• Quantitative expertise in survey design, sampling, behavioral and log data evaluation, segmentation, regression, significance testing, and statistical software such as R, SPSS, or similar tools.
• Experience with product analytics and experimentation data, including tools such as Amplitude and A/B test results, and collaboration with analytics or data science teams.
• Portfolio or case studies showing the end-to-end research process and organizational, team, product, or feature impact, including at least one study combining qualitative and quantitative methods with rationale for the selected methods.
• Excellent communication, storytelling, collaboration, and stakeholder-influence skills, including communication with senior leaders.
• Experience mentoring or coaching researchers or cross-functional partners and helping establish research standards.
• Ability to work through ambiguity and changing priorities while maintaining quality; proactive self-awareness, openness to feedback, strategic thinking, and solution-oriented collaboration.
• Experience with remote testing and survey tools such as dscout, UserTesting, UserZoom, or Qualtrics, plus deep curiosity about user needs, motivations, behaviors, and pain points.
• Must be authorized to work for any employer in the United States.

Nice to have

• Advanced quantitative methods such as conjoint analysis, clustering, or causal inference.
• Research experience with consumer, sports, or fantasy products.
• Experience building research operations.

Culture & Benefits

• Inclusive culture with workplace flexibility and modern work schedules focused on outcomes rather than hours clocked.
• Full-time employees receive company-subsidized medical, dental, and vision plans, a 401(k) with company match, annual bonus, paid leave, and disability benefits.
• Flexible PTO, including a strong encouragement to take two weeks, and 16 weeks of paid parental leave.
• Company-wide in-person events, team outings, lifestyle enhancement programs, and company equipment with Windows and Mac options.
• Annual performance reviews with opportunities for growth and career development.
• Employment visa sponsorship is not available, and the company cannot take over existing sponsorship.

Hiring process

• Submit a portfolio or case studies that demonstrate end-to-end research impact and at least one qualitative-and-quantitative mixed methods study explaining the method choices.
• The application period is scheduled to remain open for 30 days, subject to adjustment.