Earn Operations Specialist (Onchain Direction) (Web3)

Location: Hong Kong; remote-first, work-from-home arrangement may vary depending on the role and team.

Company

Binance is a global blockchain ecosystem operating a cryptocurrency exchange and digital-asset products across trading, finance, education, research, payments, and institutional services.

What you will do

• Plan and execute user operation campaigns with internal BD teams and external project partners.
• Prepare campaign materials, coordinate cross-functional work, execute GTM activities, and distribute rewards.
• Own pre-launch testing, product optimization, and potential GTM initiatives for campaigns and products.
• Improve key user flows including staking, redemption, and reward claiming from an operations perspective.
• Build an AI-supported data analysis framework and generate actionable operational insights.

Requirements

• Hands-on experience with on-chain DeFi products, including lending, staking, liquidity pools, and RWA vaults, with a strong understanding of yield mechanisms and risk structures.
• Ability to assess how on-chain products fit within the existing product suite.
• Strong product operations mindset and ability to contribute to product solution design from an operations perspective.
• Ability to independently lead user campaign planning and execution.
• Proficiency with AI tools for product analysis, operational data review, and campaign performance evaluation, including proactively identifying and closing work gaps through data-driven analysis.
• Bilingual English and Mandarin required for coordination with overseas partners and stakeholders.
• Experience in product or operations roles with leading DeFi protocols such as Morpho, Aave, Pendle, or Ethena.
• Ability to understand basic smart contract logic and use on-chain analytics tools such as Dune and Etherscan.

Culture & Benefits

• Remote-first, work-from-home arrangement, subject to the nature of the role and team.
• Flat, user-centric global organization with collaboration across world-class talent.
• Fast-paced, innovative environment with autonomy and challenging projects.
• Results-driven workplace with career growth and continuous learning opportunities.
• Competitive salary and company benefits.
• Equal opportunity employer committed to a diverse workforce.