Head of Performance Marketing (AI)

Location: San Francisco, United States

Salary: $347K–$385K, plus equity

Company

OpenAI is an AI research and deployment company developing and safely deploying general-purpose AI products.

What you will do

• Set the global performance-marketing strategy and operating model, allocating investment by incremental impact and marginal returns.
• Build and develop a global team while remaining directly involved in campaign strategy, execution, optimization, bidding, pacing, and creative performance.
• Partner with Data Science, Analytics, Growth Product, Finance, Product Marketing, Creative, and Product to measure growth, establish economic guardrails, and guide forecasting and investment decisions.
• Build AI-powered workflows and agents for creative testing, campaign creation, optimization, and analysis with rigorous evaluation and human accountability.
• Align Brand and Performance media allocation and share learning across both areas.
• Lead strategic partnerships with major advertising platforms, including Google and Meta, covering innovation, commercial negotiations, and measurement integrations.

Requirements

• Track record of scaling performance marketing across channels and markets and delivering incremental user and revenue growth.
• Experience building global teams while staying close to campaign execution and technical detail.
• Deep paid-media expertise across audience strategy, creative testing, bidding, pacing, and optimization.
• Strong judgment in incrementality, experimentation, attribution, and customer economics, with experience translating findings into investment decisions.
• Experience personally building or deploying AI workflows and automation, including evaluating results and managing failures.
• Technical fluency and communication skills to influence senior stakeholders across Engineering, Product, Data Science, Creative, and Finance.
• Practical leadership style with the ability to set long-term direction, investigate problems, and improve ways of working.
• Experience managing strategic media-platform partnerships, commercial negotiations, and measurement integrations.
• Ability and desire to operate in a rapidly changing environment.

Culture & Benefits

• Full-time employment within OpenAI's Growth team.
• Work spans ChatGPT consumer and business segments and other OpenAI products worldwide.
• Work is performed in San Francisco.
• Equity is offered in addition to the stated salary.
• OpenAI is an equal opportunity employer and provides reasonable accommodations for applicants with disabilities.
• Background checks are administered according to applicable law, including fair-chance requirements for US-based candidates.