Performance Marketing Manager (Mid-level or Senior)

Location: Remote (United States)

Company

hirify.global is a technology and hospitality company operating a premium vacation-rental marketplace, a white-glove property-management service, and hirify.globalOS, a direct-booking platform for short-term-rental and hospitality operators.

What you will do

• Launch, manage, and optimize full-funnel acquisition and retargeting campaigns across Meta and Google, with additional work across LinkedIn, TikTok, and OpenAI Ads.
• Own campaign structure, targeting, audience testing, bidding, budgets, creative, pacing, and allocation across channels and properties.
• Brief, concept, test, and iterate static, video, and UGC creative with the in-house creative team, including identifying creative fatigue and supporting ad copy.
• Build and maintain property catalogs and feeds for dynamic and travel-format ads, including Meta catalog ads and product sets.
• Report on ROAS, CPA, CTR, CPC, CVR, cost per booking, and booking value; analyze top-performing creatives and turn findings into recommendations.
• Establish repeatable launch, optimization, experimentation, and reporting systems while partnering with creative, product, analytics, engineering, and marketing stakeholders.

Requirements

• 3–5+ years of hands-on paid-media experience, including directly building and optimizing campaigns.
• Fluency with Meta Ads Manager and Google Ads, plus working proficiency in at least one of LinkedIn Ads or TikTok Ads.
• Experience with tracking and attribution, including Meta Pixel and Conversions API; ability to inspect tracking setups and diagnose data issues.
• Strong understanding of campaign structure, audience targeting, bidding strategies, attribution, and conversion tracking.
• Experience briefing creative, running structured tests, and explaining why an ad works.
• Experience with product feeds, catalogs, dynamic ad formats, and direct-booking sites as conversion destinations.
• Meaningful budget ownership with accountability for efficiency, not only spend.
• Ability to translate performance data into clear recommendations and business actions, with strong project-management, organizational, and communication skills.
• Comfort working in a fast-moving environment with evolving priorities and across multiple campaigns and properties.
• Comfort and fluency with AI tools, including using Claude or similar tools for analysis, creative development, reporting, QA, and workflow acceleration while checking outputs with human judgment.

Nice to have

• Experience in travel, hospitality, marketplaces, or other high-consideration categories.
• Premium or luxury brand experience and judgment about when performance tactics could cheapen a brand.
• Familiarity with server-side tracking and first-party data strategy.
• Experience building processes from the ground up.
• Early hands-on experience with ChatGPT Ads or other AI-surface advertising platforms.
• Exposure to B2B or two-sided business models.

Culture & Benefits

• Salaried, full-time employment in a remote United States role.
• AI tools such as Claude are used daily to accelerate analysis, creative iteration, reporting, QA, and workflow automation.
• Cross-functional collaboration with creative, product, analytics, engineering, and marketing teams.