Paid Search Specialist (Google Ads)

Location: Mexico City, Mexico; hybrid schedule with required in-office work at the Reforma, CDMX office two days per week.

Company

hirify.global is an independent full-funnel marketing agency providing media, measurement, technology, and growth services across Search, Commerce, Social, TV, and Audio.

What you will do

• Build, launch, maintain, and optimize Paid Search and Shopping campaigns aligned with client objectives, audiences, and inventory.
• Prepare accurate performance updates and QBR inputs with actionable next steps.
• Operate Google Ads, Microsoft Ads, SA360 or Skai, audience and keyword tools, feed basics, and automation such as smart bidding and Performance Max under guidance.
• Use Bliss Point signals, including Forecasting, Always-On Incrementality, and Creative Insights, to guide optimizations and provide product or analytics feedback.
• Monitor performance, pacing, budgets, recurring reporting, tagging, and feed QA; run basic A/B tests with defined success criteria.
• Manage work queues, flag risks and blockers, document learnings, and collaborate with Channel SMEs, Analytics, Creative, Client Leads, and Product/Bliss Point.

Requirements

• 2–3 years of experience executing and managing Paid Search and Shopping campaigns, including builds, launches, pacing, and optimizations, with monthly budgets of approximately $50K or more.
• Fluency with Google Ads, Microsoft Ads, and Merchant Center; experience with SA360 or Skai.
• Familiarity with competitive tools such as Auction Insights, Adalysis, Adthena, or SpyFu.
• Experience with GA/GA4 and advanced Excel or Google Sheets, including pivots and lookups.
• Ability to create clear performance narratives and basic test readouts.
• Clear written and verbal status updates, cross-functional collaboration, receptiveness to coaching, and ability to manage up.
• Google Search & Shopping certification, or completion within the first 60 days.
• Comfort with a regular in-office commitment in Reforma, CDMX, two days per week.

Nice to have

• Additional Google certifications.
• Growing cross-channel awareness and experience applying automation, AI, and Bliss Point insights with documented impact.

Culture & Benefits

• Ownership-focused culture emphasizing precision, innovation, accountability, feedback, and continuous improvement.
• Flexible hybrid work environment with unlimited paid time off and 16 paid holidays.
• Major and minor medical coverage, including dental and vision, life insurance, and a savings fund with a 10% employer match when employees contribute 10%.
• Paid parental leave: 16 weeks at 100% pay for birthing parents and 6 weeks at 100% pay for non-birthing parents.
• LinkedIn Learning, mentorship, and leadership and management development programs.
• Equity, wellness perks, and reasonable accommodation for candidates and employees with disabilities.