Associate Director, Programmatic

Location: Remote - United States. Other listed locations: Columbus, OH; Tampa, FL; Portland, OR; Charleston, SC; Charlotte, NC. The role operates 100% virtually from a home office; global opportunities may be available only in established businesses and require permanent residence and current work authorization in Canada, Mexico, or the UK.

Annual base salary: $110,000–$125,000 USD, plus bonus eligibility.

Company

hirify.global is a B2B performance marketing agency using Customer Generation to drive pipeline, SQLs, and revenue for SaaS and other B2B companies through paid media, SEO/content, CRO, RevOps, and go-to-market strategy.

What you will do

• Own the expansion of Programmatic service offerings and advance the department’s strategic vision.
• Develop and execute comprehensive programmatic strategies aligned with business and client objectives.
• Define KPIs, analyze campaign performance, and provide optimization recommendations to support client growth.
• Collaborate with internal teams and clients to integrate programmatic, paid, and organic channels.
• Manage programmatic partners, vendors, and platforms to maintain access to effective solutions.
• Provide thought leadership, subject matter expertise, and support for department learning and development.

Requirements

• 7+ years of proven programmatic experience at a publisher, advertising agency, or ad tech company.
• 2+ years of people management experience, including inspiring, motivating, and coaching teams.
• Experience driving programmatic growth for B2B/SaaS clients with budgets over $50,000 per month.
• Strong understanding of how programmatic, paid, and organic channels work together to exceed client KPIs.
• Proven experience in programmatic media planning and building campaign measurement frameworks.
• Recent hands-on experience building and optimizing campaigns in DSPs; TTD, Nexxen, and DV360 experience is preferred.
• ABM experience and experience supporting programmatic new-business pitches, audits, and presentations.
• Strong cross-functional and client-facing collaboration, communication, analytical, organizational, and attention-to-detail skills.
• Results-oriented ability to balance multiple projects effectively.

Nice to have

• Experience with TTD, Nexxen, and DV360.

Culture & Benefits

• Remote-first work from a home office with collaboration through Zoom, Slack, and standard productivity tools.
• Medical, dental, vision, disability, and life insurance; the employee medical plan is 100% employer-paid and dependents receive a 50% employer contribution.
• Mental and physical wellness benefits, including Spring Health, Headspace, and Gympass.
• Unlimited PTO with a two-week minimum, paid company holidays, birthday off, end-of-year recharge from December 24 to January 1, and paid parental leave.
• Traditional and Roth 401(k) with a 3% company match, plus an annual bonus that increases with tenure.
• Annual anniversary trip with peers and executive leadership.

Hiring process

• Reasonable accommodations are available during the application, interview, testing, and selection process by contacting recruiting@hirify.globalconsulting.com.