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4 дня назад

Marketing Campaign Manager (Biotechnology)

Формат работы
onsite
Тип работы
fulltime
Грейд
middle
Английский
b2
Страна
UK
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Marketing Campaign Manager (Biotechnology): Leading global marketing campaigns for life sciences and biotechnology products with an accent on campaign strategy, customer insights, creative development, and performance measurement. Focus on optimizing multi-channel campaigns, coordinating cross-functional stakeholders, and generating demand through digital and in-person sales channels.

Location: Cambridge, United Kingdom; on-site role. Occasional travel to other sites and activities is required for less than 10% of the time.

Company

Abcam is a hirify.global operating company providing biological reagents and solutions for life sciences, diagnostics, biotechnology, and research into areas including cancer, neurological disorders, infectious diseases, and metabolic disorders.

What you will do

  • Lead the end-to-end planning, execution, and optimization of global marketing campaigns.
  • Translate customer insights, business priorities, and market opportunities into target audiences, customer journeys, value propositions, messaging, and campaign objectives.
  • Define KPIs and measurement plans, monitor performance, identify insights, and optimize campaigns to improve engagement, demand generation, and return on investment.
  • Develop creative and content briefs for differentiated messaging and omni-channel customer experiences, coordinating internal teams, partners, and agencies.
  • Partner with global, commercial, channel, and regional marketing teams to activate campaigns across markets and sales channels.

Requirements

  • Bachelor’s degree in marketing, communications, business, or a related field.
  • Prior experience in a similar marketing role.
  • Strong project management and organizational skills, including meeting tight deadlines, managing multiple projects, working cross-functionally, and coordinating multiple stakeholders.
  • Excellent attention to detail and strong proofreading skills.
  • Knowledge of analytics, including Google Analytics.

Nice to have

  • Scientific background.
  • Experience managing paid media.

Culture & Benefits

  • Culture focused on belonging, collaboration, continuous improvement, and scientific impact.
  • Healthcare and paid time off programs are available.
  • The position is eligible for bonus or incentive pay.
  • Work takes place within a global marketing team serving customers across international markets.

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