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В роли понятная ответственность за глобальные кампании в крупной компании из сферы life sciences, но обязательный офисный формат и нехватка деталей об уровне позиции и ресурсах усложняют оценку предложения.
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Понятная зона ответственности
Крупная компания
Значимая сфера
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Описание вакансии
Текст:
Hirify AI/Оригинал
TL;DR
Marketing Campaign Manager (Biotechnology): Leading global marketing campaigns for life sciences and biotechnology products with an accent on campaign strategy, customer insights, creative development, and performance measurement. Focus on optimizing multi-channel campaigns, coordinating cross-functional stakeholders, and generating demand through digital and in-person sales channels.
Location: Cambridge, United Kingdom; on-site role. Occasional travel to other sites and activities is required for less than 10% of the time.
Company
Abcam is a hirify.global operating company providing biological reagents and solutions for life sciences, diagnostics, biotechnology, and research into areas including cancer, neurological disorders, infectious diseases, and metabolic disorders.
What you will do
Lead the end-to-end planning, execution, and optimization of global marketing campaigns.
Translate customer insights, business priorities, and market opportunities into target audiences, customer journeys, value propositions, messaging, and campaign objectives.
Define KPIs and measurement plans, monitor performance, identify insights, and optimize campaigns to improve engagement, demand generation, and return on investment.
Develop creative and content briefs for differentiated messaging and omni-channel customer experiences, coordinating internal teams, partners, and agencies.
Partner with global, commercial, channel, and regional marketing teams to activate campaigns across markets and sales channels.
Requirements
Bachelor’s degree in marketing, communications, business, or a related field.
Prior experience in a similar marketing role.
Strong project management and organizational skills, including meeting tight deadlines, managing multiple projects, working cross-functionally, and coordinating multiple stakeholders.
Excellent attention to detail and strong proofreading skills.
Knowledge of analytics, including Google Analytics.
Nice to have
Scientific background.
Experience managing paid media.
Culture & Benefits
Culture focused on belonging, collaboration, continuous improvement, and scientific impact.
Healthcare and paid time off programs are available.
The position is eligible for bonus or incentive pay.
Work takes place within a global marketing team serving customers across international markets.
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