Campaign Lead

Location: Hybrid, based in Stirling or Edinburgh with office attendance 2–3 days per week

Company

M&G provides savings, investment and insurance solutions through its Asset Management and Life operating segments.

What you will do

• Lead major integrated, multi-channel campaigns from strategic brief through delivery, launch, measurement and learning.
• Translate brand and marketing strategy into connected campaign plans across paid, owned and earned channels.
• Coordinate colleagues, agency partners and production partners while managing briefs, budgets, deadlines, resources, scope and approvals.
• Use audience insight and campaign-performance data to define success measures, optimise activity and improve future campaigns.
• Build relationships across specialist teams and senior marketing stakeholders, resolve competing priorities and protect creative quality through production.

Requirements

• Proven experience leading integrated, multi-channel campaigns from strategic brief through delivery, measurement and learning.
• Strong campaign planning and delivery experience, including managing budgets, agency or production partners, deadlines and resources.
• Experience coordinating cross-functional teams and competing priorities in a complex, multi-stakeholder environment.
• Strong communication and influencing skills, including experience working with senior stakeholders and constructively resolving competing priorities.
• Experience using audience insight and campaign-performance data to set success measures, make decisions and improve activity.
• Experience in a regulated or strongly brand-governed sector, working within brand, compliance and approval requirements.
• Creative curiosity, sound judgement and an agile approach while maintaining the structure and control needed for responsible delivery.

Nice to have

• Financial or professional services experience.
• Experience managing sponsorships or strategic partnerships.
• Interest in smarter production approaches and the responsible use of AI to improve campaign delivery; AI specialisation is not required.

Culture & Benefits

• Flexible working arrangements and workplace adjustments are available.
• Pension scheme of up to 18%, including up to 13% employer contributions and 5% employee contributions.
• 38 days of annual leave including bank holidays, with the option to purchase up to five additional days.
• Paid parental leave and family support through the Inspiring Families policy.
• Private healthcare, critical illness cover, life assurance, employee share plans and financial wellbeing support.
• Inclusive culture with employee-led networks, development opportunities and support for diverse communities.

Hiring process

• Apply for the Campaign Lead role; reasonable adjustments can be requested during the application process.
• Additional application support is available through careers@mandg.com.