AI-Native Go-to-Market Lead (AI)

Location: Estonia; fully remote

Salary: €1,500–€3,000 net per month, depending on experience and execution level; uncapped bonuses tied to measurable growth and business impact.

Company

hirify.global has an established large-brand client base and a competence center delivering products and services, with opportunities to develop them into separate brands, agencies, or products and scale their market presence globally.

What you will do

• Own the full go-to-market execution process from idea to launch, including new offers, microsites, landing pages, launch experiments, and paid ads.
• Research and test positioning, messaging, pricing angles, acquisition channels, and conversion approaches across industries, countries, and customer segments.
• Set up and optimize Meta campaigns, outbound outreach flows, email sequences, CRM flows, and lead-generation systems, including personalized mass outbound campaigns.
• Use AI tools for content creation, design, automation, personalization, research, and experimentation; build repeatable systems that improve execution speed and efficiency.
• Analyze campaign and funnel performance while driving sales, business development, customer relationships, product-market fit, and service productization.
• Work closely with hirify.global co-founders on scaling products and services globally.

Requirements

• Previous experience in growth, go-to-market, performance marketing, outbound, or establishing a startup; experience in eCommerce sales or B2B sales.
• Strong understanding of positioning, differentiation, offer creation, and customer acquisition psychology.
• Ability to independently launch campaigns, landing pages, outreach systems, and experiments from scratch.
• Hands-on experience with modern AI tools and workflows across marketing, design, automation, and research.
• Experience with Meta Ads, cold email infrastructure, CRM flows, and lead-generation tooling.
• Ability to move quickly, prioritize independently, and execute without detailed instructions.
• Strong ownership mindset and willingness to be accountable for results.
• Confident spoken and written English is required; English is the core communication language.

Nice to have

• Experience in growth, GTM, performance marketing, outbound, or establishing a startup is relevant across these areas.

Culture & Benefits

• Fully remote work from Estonia with a diverse multinational team of experts.
• Core health insurance coverage, sports bonuses, and support for hardware upgrades.
• Opportunity to gain stock options, a share in revenue or profit, or ultimately vested equity based on business impact.
• Legendary online and onsite events to celebrate team success.
• Full-time employment with uncapped performance-based bonuses.

Hiring process

• Record and submit a simple 1–2 minute video describing experiences that position you for success in the role.
• LinkedIn and/or CV will also be reviewed, but the video message is important to the application.