Adult Engagement & Fan Programs Director

Location: Billund, Denmark. Hybrid working allows working from home up to two days per week; the workplace is the office, store or factory specified in the advert.

Company

hirify.global creates products and experiences inspired by children’s curiosity, creativity and imagination, with a focus on an inclusive culture and children’s rights.

What you will do

• Lead the strategy, governance, priorities, decisions and success measures for the hirify.global Certified Professional Program.
• Define a value proposition that balances measurable business value with authenticity and trust for fans.
• Develop hirify.global Fan Colab and contribute to the broader Adult Engagement strategy.
• Mobilise internal partners and drive accountable delivery across fan programs and engagement initiatives.
• Translate qualitative and quantitative fan signals into engagement, product and brand decisions.
• Build communication channels, knowledge sharing and alignment across global teams.

Requirements

• Experience leading business strategy for fandom or ecosystem programs involving committed fan, creator and community audiences.
• Experience using global fan insights to set priorities and success measures for fandom programs and direct-to-consumer ecosystems.
• Experience evolving the governance and value proposition of an established global fan program.
• Experience aligning stakeholders across Marketing, Consumer Insights, Communications, Legal and Privacy.
• Experience building business and value cases for investment in global fan programs.
• Strong marketing and commercial understanding, connecting fan and community engagement with brand priorities and business outcomes.
• Ability to represent external fan perspectives while advising and aligning internal partners around shared priorities and opportunities.
• Deep fan-engagement experience and senior-level experience setting direction, making investment cases and navigating complex global stakeholders.

Nice to have

• Experience conducting social listening or research to identify insights from fan or community audiences.
• Experience delivering brand, product launch or advocacy activations involving fan audiences.

Culture & Benefits

• Collaborative environment involving Marketing, Community Management, Product, Consumer Insights, Corporate Communications, Legal and Privacy.
• Culture values curiosity, empathy, adaptability, trusted relationships and inclusive collaboration.
• Enhanced paid family care leave, life and disability insurance, wellbeing resources and community opportunities.
• Colleague discount from day one and an eligible bonus scheme.
• Roles with high engagement with children require Child Safeguarding Background Screening as a condition of the offer.

Hiring process

• Applications are reviewed on an ongoing basis, and the role may be amended or withdrawn before any advertised closing date.