Head of Paid Social / Lead Paid Social Consultant (AI)

Location: Winterthur / Zurich, Switzerland — hybrid, combining remote and in-person work

Company

hirify.global is a marketing outcomes agency connecting media, creative, data, technology, and AI to deliver measurable growth through its OutSmart, OutCreate, OutMeasure, and Seamless solutions.

What you will do

• Advise key Northern Europe and DACH clients across luxury, financial services, and ecommerce on paid social strategy and business outcomes.
• Design, build, launch, optimise, and troubleshoot full-funnel paid social campaigns, including account architecture, audiences, bidding, pacing, and creative testing.
• Lead quarterly business reviews, audits, pitches, new-business activity, and commercial discussions around outcome-based agreements.
• Shape the Activation Engine through automated account structures, algorithmic bidding, AI budget allocation, pacing, QA, anomaly detection, and reporting.
• Maintain tracking and measurement foundations including Meta CAPI, TikTok Events API, server-side tagging, GA4, first-party data activation, and cookieless attribution.
• Connect social with Creative and Marketing Intelligence, document playbooks and QA standards, develop case studies, and coach regional colleagues.

Requirements

• 5+ years of hands-on paid social experience in a digital marketing agency or fast-paced performance environment.
• Expert proficiency in Meta Ads Manager and TikTok Ads Manager.
• Proven experience with LinkedIn Campaign Manager and Pinterest Ads.
• Strong understanding of Meta CAPI, Google Tag Manager, GA4 attribution, and feed management tools.
• Experience consulting senior client stakeholders, managing complex scopes, and steering multi-market campaigns.
• Advanced ability to analyse performance data, build Data Studio or BI reporting dashboards, and extract commercial insights.
• Business fluency in German at C1/C2 and English at C1/C2 is required.

Nice to have

• Direct experience with Smartly.io.
• Working knowledge of French for the Swiss market.

Culture & Benefits

• Full-time role with a hands-on remit in a small regional team.
• Opportunity to use AI and automation daily and test new platform features, betas, and AI capabilities.
• Work across Media, Creative, Marketing Intelligence, and technology teams.
• Role may also be available as a 6-month interim contract.