Digital Content Lead

Location: Portsmouth, Virginia, United States. Onsite role; no telecommuting.

Annual salary: $88,000–$92,000, commensurate with experience.

Company

hirify.global operates WAVY-TV 10, FOX43, and The CW Hampton Roads television brands serving the Virginia Beach/Norfolk market.

What you will do

• Lead digital, social, streaming, and connected TV content strategy as part of the newsroom management team.
• Partner with newsroom leaders on multiplatform content planning, audience growth, and coverage execution.
• Direct digital coverage for breaking news, severe weather, and major events.
• Drive growth in digital audiences, social engagement, streaming and CTV viewership, SEO performance, audience loyalty, and multiplatform execution.
• Lead WAVY+ and streaming initiatives, including opportunities for live and original content.
• Supervise content producers through coaching, performance management, feedback, evaluations, and professional development.

Requirements

• Bachelor’s degree in Journalism, Communications, Digital Media, or a related field, or equivalent experience.
• At least five years of leadership experience in digital news, audience development, streaming, social media, or multiplatform content operations.
• Demonstrated success driving audience growth and managing high-performing teams.
• Strong knowledge of digital analytics, SEO, audience behavior, social media platforms, and streaming ecosystems.
• Excellent editorial judgment, communication, organizational, and leadership skills.
• Ability to work in a fast-paced newsroom and manage multiple priorities.
• Experience across broadcast, digital, social, and streaming platforms is preferred.

Culture & Benefits

• Collaborative, results-driven newsroom culture focused on innovation, accountability, digital-first workflows, and employee development.
• Career path supporting professional growth.
• Medical, dental, vision, health, and wellness benefits.
• Retirement savings plan with company match.
• Disability, accident, hospital indemnity, critical illness, life insurance, AD&D, identity protection, and employee assistance benefits, subject to eligibility and plan terms.

Hiring process

• Apply online through the Nexstar careers portal.
• Upload a resume and include a link to work samples.
• No calls.