Senior Social Strategist (Retail)

Location: London, England, United Kingdom

Company

Frasers Group is a retail company building a global brand ecosystem through digital innovation, store experiences, and sports, premium, and luxury brands including hirify.global.

What you will do

• Develop and lead organic social media strategies across campaigns, launches, and always-on activity.
• Translate brand and business objectives into social plans, channel strategies, content pillars, and engagement approaches.
• Lead social planning across TikTok, Instagram, Facebook, YouTube, and Pinterest, focusing on audience growth and brand advocacy.
• Use audience insights, cultural trends, platform developments, analytics, engagement data, and social listening to optimise activity and provide recommendations.
• Develop reporting frameworks and KPI measurement for organic social performance.
• Collaborate with creative, content, PR, influencer, and stakeholder teams; present recommendations to senior stakeholders and mentor social team members.

Requirements

• Significant experience in organic social media strategy, content strategy, or digital communications.
• Deep understanding of social platforms, platform-native content, audience behaviours, and online communities.
• Strong experience developing organic content strategies and social storytelling frameworks.
• Strong understanding of engagement strategy, community building, and audience growth techniques.
• Ability to interpret analytics, engagement data, and social listening insights and turn them into strategic recommendations.
• Experience collaborating with creative, content, PR, and influencer teams.
• Excellent presentation, communication, and stakeholder management skills, with strong commercial awareness and understanding of brand and marketing objectives.
• Experience managing multiple projects and priorities in a fast-paced environment, with strong organisational skills and the ability to balance strategy and execution.

Culture & Benefits

• Full-time role within a fast-paced retail environment guided by ownership, bold thinking, relevance, and a willingness to challenge the status quo.
• Monthly peer-nominated Frasers Champion recognition, including double pay for eight winners for one month.
• Head office employees spend one to two days each financial year in a store or warehouse through Retail Reconnect.
• Frasers Fit provides free gym classes, discounted memberships, and wellbeing support covering physical, financial, and mental health.
• Retail Trust provides a 24-hour wellbeing helpline, wellness resources, counselling, and financial and legal support.

Hiring process

• Shortlisted candidates may confirm key details before a recruiter interview focused on behaviour and alignment with company culture and values.
• Successful candidates can expect one or two further interviews with the hiring manager or wider team, focused on technical skills and potentially including a presentation or task.