Global Facebook Strategy Manager (Travel)

Location: Remote across Germany, France, Italy, the Netherlands, Poland, Spain, the UK, and the US; remote work abroad is permitted for up to 181 days.

Company

hirify.global is a travel community focused on delivering travel deals across multiple markets.

What you will do

• Define the global Facebook strategy across markets, including platform purpose, publishing frequency, formats, brand voice, and community management guidelines.
• Translate business objectives into Facebook OKRs, targets, and execution frameworks for market teams.
• Run cross-market growth tests, adopt new platform features, monitor trends, and document results.
• Own Facebook analytics and reporting with UTM parameters, tagging, dashboards, and data-backed recommendations.
• Set content and creative guidelines and provide strategic input on campaign copy and assets.
• Lead reviews and cross-market meetings, handle escalations and appeals, and manage the Facebook tool stack and Meta partner relationship.

Requirements

• 5+ years of experience growing organic reach on Facebook, ideally across several markets.
• Experience owning a channel strategy end to end, from KPI framework through execution guidelines.
• Strong analytical skills with GA4, Looker Studio, Excel or Sheets, UTM parameters, and tagging logic.
• Working knowledge of Meta Business Suite.
• High social media affinity and interest, with a proactive, hands-on test-and-learn approach.
• Excellent communication and facilitation skills, including running meetings with market leads.
• Fluent English required.

Nice to have

• Fanpage Karma experience.
• Another language from one of the company's markets.

Culture & Benefits

• Remote-first company with flexible working hours and the option to work abroad for up to 181 days.
• MacBook for private use and additional equipment with remote IT support.
• €50 monthly home-office allowance and a €50 monthly tax-free cash card.
• Urban Sports Club membership, mental health and relaxation sessions, and two volunteering days.
• Training budget, private travel insurance, pension scheme, and corporate discounts.