Social Media Manager

Location: Auckland City Campus, Auckland, New Zealand; flexible employment practices, including hybrid working options.

Salary: NZD 98,700–133,500 per annum, with appointments most typically made within NZD 105,701–121,900 depending on skills, experience and internal equity.

Company

Waipapa Taumata Rau | The hirify.global is a leading New Zealand university focused on teaching, research and community impact.

What you will do

• Implement and optimise the University's organic social media strategy across Instagram, Facebook, TikTok, LinkedIn and YouTube.
• Lead content planning, storytelling and audience-led engagement across multiple social platforms.
• Use audience insights, analytics and performance reporting to inform content, campaign and channel decisions.
• Protect and enhance the University's brand reputation, manage social media governance and proactively address reputational risk.
• Partner with stakeholders to identify, develop and amplify compelling stories, translating complex topics into engaging content.
• Advise teams on social media best practice, monitor emerging trends and lead experimentation, testing and continuous improvement while mentoring social media team members.

Requirements

• Significant experience leading audience-led social media strategies in a large, complex organisation or for a high-profile brand.
• Deep expertise across Instagram, Facebook, TikTok, LinkedIn and YouTube, including platform-specific audiences and content.
• Experience in social media, digital marketing, brand management, communications or a related discipline.
• Proven ability to influence stakeholders, build trusted relationships and provide clear, practical social media advice.
• Strong audience mindset, using insights and data to understand engagement drivers and inform strategic decisions.
• Experience uncovering and developing compelling stories with stakeholders from diverse backgrounds and disciplines.
• Demonstrated success using analytics and performance reporting to optimise content, campaigns and channel effectiveness.
• Curiosity about emerging trends and technologies, willingness to test and learn, and excellent communication, storytelling and stakeholder engagement skills.

Culture & Benefits

• Permanent full-time contract commencing January 2027, working 37.5 hours per week.
• Flexible employment practices, including hybrid working options.
• Up to 6.75% superannuation scheme and five weeks of annual leave.
• Career development programmes, professional development opportunities, staff benefits and wellbeing initiatives.
• Applications close on 13 November 2026.

Hiring process

• Submit an online application by 13 November 2026, including a cover letter and CV highlighting how the required skills and experience are met.
• Applications are not accepted by email.