Performance Marketing & Marketing Operations Manager (Canada)

Location: Remote, Canada

Company

hirify.global delivers AI solutions for frontier models across industries and geographies.

What you will do

• Own and optimize paid campaigns across LinkedIn Ads, Google Ads, X Ads, and ABM programs.
• Manage paid media budgets, including allocation, pacing, and performance against pipeline goals.
• Build targeted and retargeting audiences using account insights and intent data, and monitor CPL, cost per SQL, and pipeline contribution through A/B testing.
• Manage HubSpot workflows, forms, lead scoring, lifecycle stages, and marketing automation.
• Improve lead routing, Sales handoffs, data quality, UTM tracking, attribution models, and full-funnel dashboards.
• Oversee marketing technology integrations, email marketing compliance with GDPR, CAN-SPAM, and CASL, and collaborate with Sales and Marketing.

Requirements

• 3–5 years of experience in B2B performance marketing and marketing operations, ideally in a technology or SaaS environment.
• Hands-on expertise with LinkedIn Ads and Google Ads, including campaign management, optimization, and budget ownership.
• Strong HubSpot administration skills covering marketing automation, lead scoring, workflows, and lifecycle management.
• Familiarity with ABM, intent data, and audience segmentation.
• Ability to analyze marketing performance, build attribution models, and report on funnel and pipeline metrics.
• Practical experience using AI tools to improve marketing workflows, efficiency, and campaign execution.
• Strong attention to detail, analytical thinking, independent prioritization, and a proactive, results-oriented approach.

Nice to have

• Experience in AI, machine learning, data, or related technology industries.
• Familiarity with Salesforce administration or CRM integrations.
• Knowledge of SQL or business intelligence tools such as Looker Studio or Tableau.
• HubSpot, Google Ads, or LinkedIn Marketing certifications.

Culture & Benefits

• Permanent, regular full-time employment in a remote workplace.
• Collaborative culture focused on innovation, accountability, curiosity, and high-quality AI solutions.
• Flexibility to deliver work in a way that works for the role and team.
• Access to tools, resources, and development opportunities to build capability over time.