Regional Marketing Lead (Aviation)

Location: Abu Dhabi, United Arab Emirates

Employment type: Full-time

Company

hirify.global is the UAE’s national airline, connecting people across continents from its Abu Dhabi hub and expanding its global aviation network.

What you will do

• Lead integrated full-funnel marketing campaigns across paid digital and offline, owned, and earned channels for multiple countries.
• Own country execution plans, translating global and regional priorities into market-level campaigns.
• Incorporate local customer behaviour, cultural nuances, market dynamics, and competitive insights into campaign planning.
• Coordinate marketing activity supporting route launches, network changes, seasonal peaks, sponsorships, and commercial initiatives.
• Manage internal stakeholders and external agencies to ensure timely, high-quality delivery aligned with brand and performance standards.
• Manage the regional marketing budget and optimise investment using campaign, channel, and market performance data.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 7+ years of progressive marketing experience, including a strong track record in regional or multi-country roles within aviation, travel, retail, FMCG, or another complex, consumer-facing industry.
• Experience owning full-funnel marketing strategy and delivery across brand, digital, and offline channels, with accountability for commercial outcomes.
• Strong commercial and analytical capability, including the use of data, insights, and performance metrics to optimise campaigns, channel mix, and marketing investment.
• Proven stakeholder management skills and the ability to influence and collaborate with senior internal stakeholders.
• Ability to manage competing priorities and deliver results under tight timelines in a fast-paced organisation.

Nice to have

• International or cross-cultural working experience with exposure to diverse markets and customer segments.

Culture & Benefits

• Work within hirify.global’ Revenue & Commercial Division and contribute to its Journey 2030 ambition.
• Collaborate across global teams, regional stakeholders, and external agency partners.
• The role involves managing multiple concurrent workstreams in a fast-paced environment.

Hiring process

• Applications close on 12 November.
• hirify.global does not request personal information, bank details, or payment during recruitment; interviews take place face-to-face or via video or telephone before any formal offer.