Cluster Director of Marketing (Hospitality)

Location: hirify.global Dubai Gold District, Dubai, United Arab Emirates

Company

hirify.global is part of the Accor hospitality network, which includes more than 45 brands, 5,500 hotels, and 10,000 restaurants and lifestyle destinations, with a focus on responsible hospitality, development, and inclusion.

What you will do

• Develop and execute annual marketing, communications, public relations, and brand positioning strategies aligned with hotel objectives, commercial priorities, brand standards, and corporate guidelines.
• Lead campaigns supporting room revenue, Food & Beverage sales, events, meetings, conferences, loyalty programmes, seasonal offers, and other revenue-generating segments.
• Coordinate with Sales, Revenue Management, E-Commerce, Digital Marketing, Food & Beverage, and other departments to maximize hotel revenue and customer engagement.
• Manage media relations, press releases, interviews, editorial features, influencer collaborations, press familiarization trips, promotional events, and crisis communications.
• Lead UAE cluster marketing activities, including joint campaigns, cross-property promotions, shared media initiatives, exhibitions, and collaborative commercial opportunities.
• Manage marketing budgets, KPIs, campaign analysis, performance reporting, partnerships, brand standards, sustainability communications, and strategic recommendations.

Requirements

• Significant experience in senior marketing leadership roles with a proven track record of driving business results.
• Strong expertise in strategic marketing, brand development, integrated campaign execution, digital marketing strategy, performance marketing, and marketing analytics.
• Ability to influence stakeholders and collaborate across multiple business units and departments.
• Proven experience leading, developing, and motivating marketing teams.
• Strong financial acumen, including experience managing P&L responsibilities and marketing budgets.
• Excellent analytical skills, with the ability to interpret market data and translate insights into actionable strategies.
• Proficiency with marketing technology platforms, analytics tools, and customer relationship management systems.
• Outstanding written and verbal communication skills, including the ability to present to senior leadership.
• Experience developing content strategy and storytelling, knowledge of multichannel marketing and omnichannel customer engagement, and demonstrated expertise in crisis communication and reputation management.
• Experience in the Middle Eastern market or familiarity with regional business practices and consumer behavior.
• Background in change management and organizational transformation initiatives.

Culture & Benefits

• Inclusive working environment focused on attracting, recruiting, and promoting diverse talent.
• Opportunity to contribute to responsible hospitality, sustainability, environmental initiatives, and community engagement.
• Development and advancement opportunities within the Accor network.