Vice President, LEGO Retail Experience & Marketing (Retail)

Location: London, United Kingdom. Hybrid working allows flexibility to work from home up to two days per week; the workplace is the specified office, store or factory.

Company

hirify.global is a global consumer brand operating branded retail stores and hirify.global.com channels.

What you will do

• Lead the global Retail Experience & Marketing organisation of approximately 80 colleagues, with nine direct reports.
• Shape the end-to-end omnichannel shopper experience across hirify.global.com and hirify.global Retail stores.
• Define store experience, store design and visual merchandising priorities to strengthen brand and commercial impact.
• Set and deliver global retail marketing strategy across owned, earned, shared and paid channels, connecting global strategy with regional execution.
• Lead campaigns spanning promotions, social media, in-store activity, catalogues, online discovery and membership acquisition.
• Drive marketing effectiveness through analytics, media strategy, experimentation, budget allocation and commercial performance management.

Requirements

• Extensive experience in branded consumer retail marketing across physical stores and online channels, ideally in a large global consumer organisation spanning direct-to-consumer and wholesale channels.
• Significant senior leadership experience managing sizeable, diverse teams across multiple markets and geographies.
• Deep expertise in retail marketing and omnichannel customer experience, connecting stores, e-commerce and digital touchpoints to drive traffic, conversion, frequency and customer value.
• Strong experience in store elevation, visual merchandising and planogramming, with rich storytelling aligned across operations, supply chain and other functions.
• Strong experience in digital marketing, paid media and integrated activation across digital and traditional channels.
• Deep experience in traffic generation, in-store and online activation, promotions and loyalty or membership programmes with measurable commercial outcomes.
• Track record of leading transformation, change and innovation and guiding teams and stakeholders through change.
• Experience designing and delivering complex omnichannel solutions at scale across markets, functions and business units.
• Strong understanding of product development and go-to-market, with the credibility to influence senior marketing and executive stakeholders in complex, matrixed organisations.
• Exceptional communication, collaboration, alignment-building, influencing and constructive challenging skills.

Culture & Benefits

• Hybrid model with the option to work from home up to two days per week, subject to role and team principles.
• Enhanced paid family care leave, life and disability insurance, wellbeing resources and community opportunities.
• Colleague discount from the first day.
• Bonus scheme where eligible and when goals are reached.
• Inclusive culture focused on curiosity, creativity, imagination, belonging and equal employment opportunity.
• Roles with high engagement with children require Child Safeguarding Background Screening as a condition of the offer.

Hiring process

• Applications are reviewed on an ongoing basis, and the role may be amended or withdrawn before any advertised closing date; early application is encouraged.