Principal Product Manager (AI)

Location: Hybrid, working remotely and onsite in Mountain View, Sherman Oaks, or Austin, United States.

Salary: $161,600–$287,200 annually, plus potential bonuses, incentive compensation, and restricted stock units.

Company

hirify.global provides online legal services that combine technology, attorney-led solutions, and legal expertise to help customers navigate the legal system.

What you will do

• Own the strategy, roadmap, and business results for Legal Plans and Intellectual Property products, including acquisition, activation, retention, pricing, packaging, and unit economics.
• Define customer lifecycle moments and improve attorney-supported consultation experiences across hirify.global products.
• Lead experimentation by framing hypotheses, sizing opportunities, shipping quickly, and making evidence-based decisions.
• Own Product Acceleration as a product for PMs, setting its roadmap, measuring adoption and output quality, and expanding AI workflows.
• Build a customer insight engine combining interviews, NPS, support, chat, voice, web behavior, and churn data.
• Coach PMs and influence Product, Engineering, Design, Data, Marketing, Sales, Finance, Customer Success, Attorney Operations, and Legal without direct reports.

Requirements

• 8+ years of product management experience with broad strategic scope and accountability for significant business outcomes.
• Proven end-to-end ownership of a subscription or recurring-revenue product, including measurable improvements in retention, engagement, and monetization.
• Experience combining customer interviews and data to identify high-impact problems and deliver measurable improvements.
• Hands-on experience building or adopting AI-driven workflows, with judgment about when automation requires human review.
• Experience building shared tools, systems, or practices that improve other teams and driving adoption through influence.
• Strong analytical skills, including modeling changes, evaluating ROI, and making actionable recommendations.
• Experience influencing senior stakeholders in complex, matrixed environments, with excellent storytelling and executive presence.
• Ability to move between long-term strategy and detailed execution, with a bias toward action and a record of delivering value quickly and improving through feedback.

Nice to have

• Experience with professional services, legal, insurance, or membership products where a human expert is part of the value, including Service Design experience.
• Experience starting a small business or strong familiarity with small-business legal and compliance needs.
• Passion for entrepreneurship on Main Street and customer success.
• Understanding of attorneys, their product needs, and their workflows.

Culture & Benefits

• Human-in-the-loop approach in which AI enhances rather than replaces human judgment, with attention to accuracy, safety, compliance, and customer trust.
• Hybrid work combining remote work with onsite work at designated US offices.
• Medical, dental, and vision insurance; 401(k) with matching contributions; paid time off; HSA; and FSA.
• Short-term and long-term disability insurance plus wellness benefits including fertility support, mental health support, and One Medical.
• Equal employment opportunity and participation in the E-Verify program.