Product Manager - Discovery & Gift Building (AI)

Location: UK or Netherlands; hybrid workplace, with flexible working and an option to work from abroad.

Company

hirify.global is a certified B Corp and Europe’s largest direct-to-consumer flower business, operating hirify.global, bloomon, and Bergamotte while expanding into a broader gifting destination.

What you will do

• Own the Discovery & Gift-Building roadmap and longer-term vision across hirify.global Group brands.
• Improve customer discovery, browsing, gift building, awareness, consideration, and conversion for newer ranges while maintaining core journeys.
• Use data, customer research, and competitor insight to shape priorities tied to conversion rate and average order value goals.
• Design and run hypothesis-driven A/B tests and track key performance indicators after launch.
• Partner with the Engineering Manager and Product Designer from concept through launch using a phased, value-driven delivery approach.
• Build stakeholder and leadership relationships to identify, prioritise, and solve impactful customer and business problems while reporting on progress.

Requirements

• Experience owning a complex product area in ecommerce or another consumer-facing digital setting.
• Experience designing and running A/B tests and turning data into confident decisions while balancing commercial goals, customer experience, and risk.
• Hands-on experience using AI to save time and increase impact, with enthusiasm for trying new tools.
• Customer research experience and a customer-first approach to product decisions.
• Ability to collaborate flexibly with Engineering, Product Design, leadership, and wider business stakeholders.

Culture & Benefits

• Flexible working with the option to work from abroad.
• 25 days of holiday, a birthday day, flexible bank holidays, and one volunteering day, with the option to buy additional annual leave.
• Flexible training framework and equity options from day one.
• Enhanced family leave, a workplace nursery scheme, and discounts on blooms and subscriptions.
• Product teams work in seven squads using fortnightly sprints and quarterly OKRs.

Hiring process

• 30-minute initial chat with the Talent Acquisition Manager.
• First interview with the VP of Product (Ecommerce & Apps), followed by a product case with Engineering, Product, and Product Design colleagues.
• Final conversation with the CPTO; candidates can request interview adjustments in their application.