Product Manager (AI)

Location: Hybrid, London, United Kingdom.

Company

hirify.global is an automotive technology and media company building an online destination for buying, selling, advertising, and leasing cars, with a growing consumer app and acquired automotive publishing brands.

What you will do

• Set the direction, priorities, and roadmap for the hirify.global consumer app.
• Lead consumer discovery through interviews, usage data, behavioural analysis, and hypothesis development.
• Identify, prototype, and ship AI-powered discovery, personalisation, and recommendation features.
• Partner with design and engineering to shape user journeys, screens, native app trade-offs, release cadence, and quality.
• Work across product, engineering, data, CRM, and marketing to align priorities and delivery.
• Own success measures and use holdouts and controlled tests to decide what to scale, change, or stop.

Requirements

• 5+ years of product management experience, including ownership of a consumer mobile app and evidence of improving engagement or retention metrics.
• Hands-on product discovery experience, including running interviews, analysing data, and forming hypotheses independently.
• Daily use of AI tools, experience shipping or prototyping AI-powered features, and a clear view of where AI creates consumer value.
• Comfort defining problems and working through ambiguity as scope evolves with new evidence.
• Proven partnership with design and engineering as a product trio, with credible understanding of user journeys, architecture, and app quality.
• Clear written and verbal communication, including explaining complex trade-offs simply and influencing stakeholders.

Nice to have

• Experience in automotive, marketplace, or two-sided consumer products.
• Familiarity with consumer app habit loops and engagement design, including push, onboarding, and personalisation.
• Experience in scale-up or high-growth environments.
• Experience taking new products to market, including go-to-market planning and launches.

Culture & Benefits

• Hybrid working with the option to work from abroad for one month.
• Matched pension contributions, share options, Bupa private healthcare, eyecare vouchers, and life assurance.
• Enhanced holiday package, including 28 days of annual leave, Bank Holidays, anniversary increases, and the option to buy three additional days.
• Inclusive parental, partner, shared parental leave, fertility treatment, and pregnancy loss policies, plus childcare support and discounted nanny fees.
• Monthly mental wellbeing coaching, learning and development budget, regular social events, and the choice of a MacBook or Surface.
• Home office allowance of up to £500 or €550.

Hiring process

• Talent screening call: 30 minutes.
• Hiring manager experience call: 45 minutes.
• Case study: 60 minutes plus a task.
• Values interview: 45 minutes.